Marketing
How brands are adopting virtual influencers
Virtual influencers - Instagram-ready characters generated by AI - are attracting major brands and starting to earn major money. Could any brand join in the fun?
Prashant Mahajan, CEO at Zeda.io: “While many leading companies have prioritised AI, they’ve done so out of a fear of being left behind”
We talk AI and customer experience with Prashant Mahajan, CEO of Zeda.io and a veteran product-manager-turned-entrepreneur, as part of our CX Today series.
Harnessing data to shape the brand experience in a post-cookie world
Third-party cookies are now on the verge of obsolescence due to the growing number of privacy-conscious consumers, writes Nicholas Kontopoulos. Marketers need to switch strategy.
Confessions of an IT manager: how to sell to me
How do you sell to an IT manager who doesn't want to be phoned or emailed? It sounds impossible, but there is an answer.