Opinions
TechFinitive’s Opinions section is reserved for articles written by guest authors, who are typically industry professionals with something interesting to say.
Articles under the Opinions section are not sponsored and can only mention companies with whom the guest author has no direct or indirect association. They are edited by our editorial team before publication, just like any regular article.
Companies cannot pay to have an opinion published. We do, however, work with guest authors who have been introduced to us through media contacts, including PR agencies. When one such author works with us, they abide by the same rules as any other guest author.
Why do we have an Opinions section?
As mentioned above, we believe that hearing from professionals who are on the ground doing the work adds a valuable voice to the debate. Our readers appreciate getting advice from their peers, particularly when it complements our editorial coverage. We like to offer this space to writers and readers alike and, under editorial supervision, we think it can add real value to all involved.
Can I publish under the Opinions section?
The short answer is ’yes’. Start by reaching out to us using our contact form. Tell us why you want to publish an opinion and how it relates to the topics we cover. Include links to your LinkedIn profiles and any articles you might have written in the past (if you have them). We’ll be in touch!
![Practical strategies productive workplace](https://www.techfinitive.com/wp-content/uploads/2024/07/362b5871-14e3-4aa1-a72d-a03f93dcdde8-768x439.jpeg)
The ROI of happiness: Practical strategies for a positive and productive workplace
Iffi Wahla shares advice for businesses on how to address a growing lack of workplace motivation and engagement
![single sign-on dangerous](https://www.techfinitive.com/wp-content/uploads/2024/07/224957ad-9002-4dd9-a93f-3136ee1116de-768x439.jpeg)
How single sign-on creates a dangerous false sense of security
Ev Kontsevoy explores how single sign-on as a cybersecurity measure lulls businesses into a dangerous false sense of security.
![Patient data security shown by hotel with virtual cage around it](https://www.techfinitive.com/wp-content/uploads/2024/07/43251cd8-16ee-44a4-b5fd-0f4a344f867f-768x439.jpeg)
Enhancing patient data security with an EDMS: lessons from the London hospital cyberattack
In light of the recent cyberattack on multiple hospitals in London, Jon Pickering, CEO of Mizaic, explores how the adoption of electronic document management systems (EDMSs) can enhance patient data security.
![Basic security awareness training - group training image](https://www.techfinitive.com/wp-content/uploads/2024/07/21da191b-0a93-4718-9e01-b964f551ba32-768x439.jpeg)
It’s time to shift from basic security awareness training to influence programs
Rob Robinson goes into detail about the current threat landscape, including the threat of burnout for security professionals, and why awareness training is now unfit for purpose
![Future of marketing shown by woman wearing VR headset walking down futuristic street surrounded by advertising](https://www.techfinitive.com/wp-content/uploads/2024/07/bda08c22-419e-43cb-998b-e3ae7c9d9d5a-768x439.jpeg)
Is the future of marketing the metaverse, GenAI or something else?
Thomas Peham, VP of Marketing at Storyblok, shares his view on where businesses should invest their marketing budget - and it's not necessarily GenAI or the metaverse
![Technology protect financial firms shown by city skyline surrounded by bubble](https://www.techfinitive.com/wp-content/uploads/2024/07/39093900-f08f-4aad-a391-56b593e189ff-768x439.jpeg)
The rise of fincrime: how technology can better protect financial firms and their customers
In this opinion article, fintech CEO Andrew Doyle explains why technology can be the key factor to protect financial firms from fincrime
![AI Compliance](https://www.techfinitive.com/wp-content/uploads/2024/07/29087d0e-871c-4655-9515-32a62a4ca61d-768x439.jpeg)
Cracking the compliance code: navigating AI implementationÂ
As we forge ahead into the AI era, businesses must strive to strike the balance between innovation, accountability and compliance.
![Modern connectivity - shown by rosetta stone in middle of modern background](https://www.techfinitive.com/wp-content/uploads/2024/07/f9fdfcca-f425-4c49-80d4-f837c83712ed-768x439.jpeg)
Decoding the 21st century Rosetta Stone: is your business speaking the language of modern connectivity?
You can engage with organisations anywhere in the world - but is everyone speaking the same language when it comes to modern connectivity?
![Diversity Equity and Inclusion efforts shown by ethnic and cultural people in profile against rainbow background](https://www.techfinitive.com/wp-content/uploads/2024/06/AdobeStock_698945356-768x430.jpeg)
Moving beyond token gestures in Diversity, Equity and Inclusion efforts
Many companies treat workplace inclusion as a tick-box exercise instead of getting serious about Diversity, Equity and Inclusion efforts, argues Adelle Desouza.
![AI cyberattacks - medicine shown by AI bots in spoon](https://www.techfinitive.com/wp-content/uploads/2024/06/5fdbdf80-61ac-4dcc-b983-e92fc21db204-768x439.jpeg)
AI is not medicine for cyberattacks
AI is not the cure for cyberattacks. It may treat the symptoms, but it won’t treat the root cause, argues Ev Kontsevoy in this opinion piece.
![data collaboration shown by people sitting round futuristic table surrounded by data](https://www.techfinitive.com/wp-content/uploads/2024/06/423f503c-dcbd-4cbc-b2d5-03c5907715d1-768x439.jpeg)
Rethinking data collaboration
In this opinion piece, Ellison Anne Williams explains why Privacy Enhancing Technologies (PETs) stand out as data collaboration enablers
![ddos myths - man smiling while ddos attacks happen in background](https://www.techfinitive.com/wp-content/uploads/2024/06/b9062fd3-5414-4f5d-b69d-448b8042cf6c-768x439.jpeg)
Don’t fall for these DDoS myths
Uncover the truth behind common DDoS attack myths with insights from Donny Chong, Director at Nexusguard, a leading cybersecurity firm.
![microsoft generative ai staff - person enhanced by ai in suit](https://www.techfinitive.com/wp-content/uploads/2024/06/3baec92c-97ba-4443-bc10-0b5fda7c58db-768x439.jpeg)
Microsoft survey says we should be using AI for employee retention. I say, give them interesting things to do
Microsoft reckons that generative AI could help employers keep hold of their staff for longer, but Nicole Kobie has another idea: make them happy in their jobs
![How to make your app stand out in today’s digital world](https://www.techfinitive.com/wp-content/uploads/2024/06/AdobeStock_279613109-768x512.jpeg)
How to make your app stand out in today’s digital world
Thomas Kriebernegg, General Manager of SplitMetrics, shares his top tips on how to boost your app marketing strategy
![CISOs AI cyberattacks](https://www.techfinitive.com/wp-content/uploads/2024/06/efb11c5b-8df1-4fb3-9347-31c921f4b3cd-768x439.jpeg)
How are CISOs and organisations navigating rising AI cyberattacks?
CISOs face rising AI-enabled cyberattacks. Yet by training staff and using AI, they can strengthen defences and achieve higher resilience.
![Unlocking patient histories: The role of EDMSs in healthcare’s digital revolution](https://www.techfinitive.com/wp-content/uploads/2024/06/Image-1-768x512.jpg)
Unlocking patient histories – the role of EDMSs in healthcare’s digital revolution
We review the role of electronic document management systems in healthcare's digital revolution and how they enable clinicians to access intelligent insights for patients
![Generative AI impact recruitment shown by AI robot sitting at an interview panel](https://www.techfinitive.com/wp-content/uploads/2024/06/0c405b32-d45a-4835-ba90-40ba6c37eab9-768x439.jpeg)
Are you hiring a robot or a human?
Iffi Wahla, CEO and Co-Founder of global talent network Edge, discusses the impact of generative AI innovation on recruitment
![increase subscribers and ARPU](https://www.techfinitive.com/wp-content/uploads/2024/06/AdobeStock_483656905-768x432.jpeg)
How to increase subscribers and ARPU in the video streaming industry
In this opinion article, Andrew Bunten explains how super aggregation can increase subscribers and average revenue per user by reducing churn and enhancing satisfaction in video streaming services.
![Acer business AI laptops shown next to each other](https://www.techfinitive.com/wp-content/uploads/2024/06/Acer-business-AI-laptops-768x576.jpg)
Acer means business: why it should shed its consumer reputation to battle Dell, HP and Lenovo
Acer means business: why the time has come for Acer to shed its consumer reputation and become a true commercial rival to Dell, Lenovo and HP
![CSPs DDoS attacks successful defence](https://www.techfinitive.com/wp-content/uploads/2024/05/57e13934-0005-4709-8ea9-d565221daa35-768x439.jpeg)
Time for CSPs to turn DDoS pain into gain
CSPs face both rising demand and DDoS threats. DDoS Protection-as-a-Service and adopting hybrid solutions might be a solution though.