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Is the future of marketing the metaverse, GenAI or something else?
Thomas Peham, VP of Marketing at Storyblok, shares his view on where businesses should invest their marketing budget - and it's not necessarily GenAI or the metaverse
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Marketing
How to make your app stand out in today’s digital world
Thomas Kriebernegg, General Manager of SplitMetrics, shares his top tips on how to boost your app marketing strategy
How brands are adopting virtual influencers
Virtual influencers - Instagram-ready characters generated by AI - are attracting major brands and starting to earn major money. Could any brand join in the fun?
Prashant Mahajan, CEO at Zeda.io: “While many leading companies have prioritised AI, they’ve done so out of a fear of being left behind”
We talk AI and customer experience with Prashant Mahajan, CEO of Zeda.io and a veteran product-manager-turned-entrepreneur, as part of our CX Today series.
Harnessing data to shape the brand experience in a post-cookie world
Third-party cookies are now on the verge of obsolescence due to the growing number of privacy-conscious consumers, writes Nicholas Kontopoulos. Marketers need to switch strategy.
Confessions of an IT manager: how to sell to me
How do you sell to an IT manager who doesn't want to be phoned or emailed? It sounds impossible, but there is an answer.