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Why sentiment analysis is the secret to customer success in service delivery
Sentiment analysis turns customer emails into real-time insights that drive retention, proactive service delivery, and long-term success.
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AI
Dive into our AI archive at Techfinitive – find articles, insights, and trends shaping the future of artificial intelligence.
Rebecca Colwell, SVP of Product Marketing at Yext: “The future isn’t human or machine. It’s human through machine.”
We interview Rebecca Colwell, SVP of Product Marketing at Yext, who specialises in product strategy, market research, GTM, and enablement.
You may love AI, but do your customers love it, too?
Customers increasingly push back against AI chatbots. Learn why blending automation with empathy is key to building lasting loyalty.
Oliver Lompart, Head of Marketing at Apify: “I think we are unprepared for what’s coming”
We interview Oliver Lompart, Head of Marketing at Apify where he leads the company's global marketing efforts with a strategic focus on automation, data, and brand growth.
Meet HPE Juniper Networking’s new Mist AI agents that promise to bring “self driving” to your network
HPE Juniper Networking is only a few weeks old, but this week saw the first signs of its future direction: secure AI-native networks. Here, we explain what underpins the upgraded promise of self-driving networks
IBM and AMD join forces to create basis of quantum-centric supercomputing
IBM and AMD are combining to create the best of two exciting worlds: quantum-centric supercomputers
Macrohard: AI can’t make software yet, but Musk is ready with a cringe name
Elon Musk has given yet another company a pun-based name, but what can this one actually do? Nicole Kobie investigates
Jakub Marcin, Head of Marketing at Applifting: “We all remember those people praising Web 3.0, NFTs or tokenisation as the future of marketing – you don’t meet those people at conferences anymore”
We interview Jakub Marcin, Head of Marketing at Applifting, where he has led high-profile campaigns for major FMCG brands.
Cloud AI vs. on-prem: which to choose?
AI adoption is booming. Should you run models in the cloud or on-prem? Learn the pros, cons and hybrid strategies for enterprise AI success.
IBM and NASA team up on open-source AI project to predict the weather in space
AI model Surya predicts solar activity using information gathered from high-resolution images of the sun's surface, along with seismic and magnetic data
Rachel Sterling, CMO at Identity Digital: “We cannot allow AI to undermine the trust we seek to build”
We interview Rachel Sterling, CMO at Identity Digital, where she's focused on driving awareness and adoption of its top level domain portfolio.
What is Acrobat Studio and can its personalised assistants really help turn PDFs into pitches?
Adobe has launched a service, Acrobat Studio, to turn a loose collection of PDFs and Office documents into business intelligence. Here's how it works...
Adam Rek, Head of Marketing at FLO: “We’re bingeing on buzzwords like empty calories, and the AI ones are the most overindulgent of the lot”
We interview Adam Rek - Head of Marketing at FLO - who has spent over a decade working in industries where trust is the currency
Tereza Kohutová, CMO at Patron GO: “I believe that marketers are becoming more like curators”
We interview Tereza Kohutová, the CMO of fintech startup Patron GO, where she leads a marketing team focused on data-driven strategies, growth hacking and scaling the user base.
The onboarding blind spots putting fintechs at risk of AML non-compliance
When onboarding a new client, most fintechs capture exactly what regulators expect. The problem is what happens next, or what often doesn’t.
Henkel, SAP launch AI solution to streamline returns and exchanges
Henkel has partnered with SAP to develop an AI-powered solution to speed up and improve the accuracy of its return and exchanges process
Can AI go green? How PromptZero tackles the Digital Carbon Footprint
As AI continues to reshape business operations, the environmental consequences of the technology are increasingly clear - and they’re anything but sustainable
Beyond the headlines: laying the groundwork for AI to reshape healthcare
AI is reshaping NHS care - but real progress requires trust, integration and tools that enhance clinicians, not replace them.
HPE doubles down on Nvidia-powered ProLiant Compute servers with 2U and 4U form factors
Not content with launching ten HPE ProLiant Gen12 servers in February, it has announced that two of its HPE Compute servers will pack Nvidia's RTX Pro 6000 Blackwell GPUs
What next for GitHub after CEO departure?
GitHub’s CEO, Thomas Dohmke, has quit as the coding company looks set to be fully swallowed up by Microsoft - so what happens next?