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Unit4 announces Anja Sadock as CMO
Enterprise cloud firm Unit4 appoints Anja Sadock as its new Chief Marketing Officer to drive global brand strategy and accelerate growth through 2030
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Marketing
Joel Hyde, Head of Brand & Campaign Marketing at BT: “Time, budget, expertise; all of them are scarce in a small business”
How BT is changing the cybersecurity conversation - Joel Hyde explains why cyber resilience is key to SME growth and trust.
Infosys, ANA and Cannes Lions launch CMO AI Hub built on peer insights
Infosys, ANA, and Lions launch the new Infosys CMO AI Hub, an AI-powered platform providing global marketing leaders with curated, data-driven insights.
Nick Turner, CEO of Dreamdata: “Resist the temptation to talk in probabilities”
We interview Nick Turner, CEO of Dreamdata and a veteran in the B2B SaaS space with 20+ years of experience building and growing startups.
R-ai aims to disrupt paid media planning and buying with first purpose-built enterprise AI platform
We report from the launch of R-ai, which claims to be the first agentic AI platform purpose-built for enterprise paid media planning and buying
8 ways AI is rewriting B2B brand authority (and what Tom Cruise’s height has to do with it)
Fresh from Advertising Week Europe, we pick out eight insights from a TechFinitive-hosted session called "Authority Has a New Algorithm: How AI Is Rewriting Brand Authority".
Adi Krysler, VP Marketing at Oktopost: “Don’t fall for the AI polish”
We interview Adi Krysler, VP Marketing at Oktopost, a B2B social media management platform.
Costanza Ghelfi, Chief Product Officer at Making Science: “You can’t get personalisation right without getting privacy right first”
We interview Costanza Ghelfi, Chief Product Officer at Making Science, where he's leading the development of Creative Hub
Áine Dundas, Head of EMEA Marketing at Notion: “As a marketing leader, I’m living in an unprecedented era of martech transformation”
We interview Áine Dundas, who has led EMEA Marketing at Notion since March 2023, driving brand, growth and go-to-market strategies across the region.
Michelle Boockoff-Bajdek (BB), Chief Marketing Officer at Sitecore: “AI can deliver answers. But only you can decide which ones are worth acting on”
We interview Michelle Boockoff-Bajdek (BB), Chief Marketing Officer at Sitecore, where she leads a team redefining what’s possible in modern marketing
Nathaniel Stich, Director of Growth Marketing at Scope3: “AI has fundamentally changed my creative process”
We interview Nathaniel Stich, Director of Growth Marketing at Scope3, who shares his learnings from a track record of scaling successful startups
Evanna Kearins, CMO at UiPath: “Embrace AI – but don’t forget the craft behind great marketing”
We interview Evanna Kearins, CMO at UiPath, a growth-focused, mission-driven CMO, with deep expertise in driving go-to-market strategy, brand development, comms, and demand generation
Caitlin McCulloch, VP of Performance & Growth Marketing at Contentful: “Gen AI isn’t a set-it-and-forget-it solution”
We interview Caitlin McCulloch, VP of Performance & Growth Marketing at Contentful, who has extensive experience driving demand generation and strategy across the SaaS space
Rebecca Colwell, SVP of Product Marketing at Yext: “The future isn’t human or machine. It’s human through machine.”
We interview Rebecca Colwell, SVP of Product Marketing at Yext, who specialises in product strategy, market research, GTM, and enablement.
Oliver Lompart, Head of Marketing at Apify: “I think we are unprepared for what’s coming”
We interview Oliver Lompart, Head of Marketing at Apify where he leads the company's global marketing efforts with a strategic focus on automation, data, and brand growth.
Jakub Marcin, Head of Marketing at Applifting: “We all remember those people praising Web 3.0, NFTs or tokenisation as the future of marketing – you don’t meet those people at conferences anymore”
We interview Jakub Marcin, Head of Marketing at Applifting, where he has led high-profile campaigns for major FMCG brands.
Rachel Sterling, CMO at Identity Digital: “We cannot allow AI to undermine the trust we seek to build”
We interview Rachel Sterling, CMO at Identity Digital, where she's focused on driving awareness and adoption of its top level domain portfolio.
Adam Rek, Head of Marketing at FLO: “We’re bingeing on buzzwords like empty calories, and the AI ones are the most overindulgent of the lot”
We interview Adam Rek - Head of Marketing at FLO - who has spent over a decade working in industries where trust is the currency
Tereza Kohutová, CMO at Patron GO: “I believe that marketers are becoming more like curators”
We interview Tereza Kohutová, the CMO of fintech startup Patron GO, where she leads a marketing team focused on data-driven strategies, growth hacking and scaling the user base.
Matej Kukučka, CMO at Luigi’s Box: “It’s evident that AI cannot replace the human touch”
We interview Matej Kukučka, CMO at Luigi's Box, a leading Slovak technology company that provides intelligent search and product recommendation solutions for e-commerce businesses.