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Meet Nebius, the AI company that Microsoft just spent $20bn on
Who is this little-known company that Microsoft has made this massive investment in? Where did it come from and what does it do? We've got the answers
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AI
Dive into our AI archive at Techfinitive – find articles, insights, and trends shaping the future of artificial intelligence.
Why AI is a culture change, not just a tech investment
Adopting AI successfully means reshaping company culture. Learn why trust, agility and new leadership mindsets are key to AI transformation
Best business products from IFA 2025
Our editor trawled the showfloor of IFA 2025, which describes itself as the world's biggest tech event, to find the best products for business. From a long list of hundreds, here are his top nine.
Caitlin McCulloch, VP of Performance & Growth Marketing at Contentful: “Gen AI isn’t a set-it-and-forget-it solution”
We interview Caitlin McCulloch, VP of Performance & Growth Marketing at Contentful, who has extensive experience driving demand generation and strategy across the SaaS space
Has AI let Google get away with monopoly murder?
Google avoids harsh punishment for monopolistic behaviour, as judge decides AI has changed the competitive landscape
Why sentiment analysis is the secret to customer success in service delivery
Sentiment analysis turns customer emails into real-time insights that drive retention, proactive service delivery, and long-term success.
Rebecca Colwell, SVP of Product Marketing at Yext: “The future isn’t human or machine. It’s human through machine.”
We interview Rebecca Colwell, SVP of Product Marketing at Yext, who specialises in product strategy, market research, GTM, and enablement.
You may love AI, but do your customers love it, too?
Customers increasingly push back against AI chatbots. Learn why blending automation with empathy is key to building lasting loyalty.
Oliver Lompart, Head of Marketing at Apify: “I think we are unprepared for what’s coming”
We interview Oliver Lompart, Head of Marketing at Apify where he leads the company's global marketing efforts with a strategic focus on automation, data, and brand growth.
Meet HPE Juniper Networking’s new Mist AI agents that promise to bring “self driving” to your network
HPE Juniper Networking is only a few weeks old, but this week saw the first signs of its future direction: secure AI-native networks. Here, we explain what underpins the upgraded promise of self-driving networks
IBM and AMD join forces to create basis of quantum-centric supercomputing
IBM and AMD are combining to create the best of two exciting worlds: quantum-centric supercomputers
Macrohard: AI can’t make software yet, but Musk is ready with a cringe name
Elon Musk has given yet another company a pun-based name, but what can this one actually do? Nicole Kobie investigates
Jakub Marcin, Head of Marketing at Applifting: “We all remember those people praising Web 3.0, NFTs or tokenisation as the future of marketing – you don’t meet those people at conferences anymore”
We interview Jakub Marcin, Head of Marketing at Applifting, where he has led high-profile campaigns for major FMCG brands.
Cloud AI vs. on-prem: which to choose?
AI adoption is booming. Should you run models in the cloud or on-prem? Learn the pros, cons and hybrid strategies for enterprise AI success.
IBM and NASA team up on open-source AI project to predict the weather in space
AI model Surya predicts solar activity using information gathered from high-resolution images of the sun's surface, along with seismic and magnetic data
Rachel Sterling, CMO at Identity Digital: “We cannot allow AI to undermine the trust we seek to build”
We interview Rachel Sterling, CMO at Identity Digital, where she's focused on driving awareness and adoption of its top level domain portfolio.
What is Acrobat Studio and can its personalised assistants really help turn PDFs into pitches?
Adobe has launched a service, Acrobat Studio, to turn a loose collection of PDFs and Office documents into business intelligence. Here's how it works...
Adam Rek, Head of Marketing at FLO: “We’re bingeing on buzzwords like empty calories, and the AI ones are the most overindulgent of the lot”
We interview Adam Rek - Head of Marketing at FLO - who has spent over a decade working in industries where trust is the currency
Tereza Kohutová, CMO at Patron GO: “I believe that marketers are becoming more like curators”
We interview Tereza Kohutová, the CMO of fintech startup Patron GO, where she leads a marketing team focused on data-driven strategies, growth hacking and scaling the user base.
The onboarding blind spots putting fintechs at risk of AML non-compliance
When onboarding a new client, most fintechs capture exactly what regulators expect. The problem is what happens next, or what often doesn’t.