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Brands can no longer just claim authority - they must build it across the AI ecosystem. Here’s what top marketing leaders say works, what doesn't, and how to build your authority in LLMs
Before AI agents make media decisions, organisations need to bake in context, structure data and establish both governance and human oversight
AdWeek New York 2026 is packed with sessions on the impact of AI, including this fascinating panel on how to build trust in AI platforms
Harry Nisbet discusses Marketing Signals' findings on subscription costs of AI tools and the impact on UK marketing budgets.
Ben Cicchetti, SVP, Marketing and Communications at InfoSum, reveals exactly how he has been using AI to enhance personalisation in marketing
We interview Evanna Kearins, CMO at UiPath, a growth-focused, mission-driven CMO, with deep expertise in driving go-to-market strategy, brand development, comms, and demand generation
We interview Caitlin McCulloch, VP of Performance & Growth Marketing at Contentful, who has extensive experience driving demand generation and strategy across the SaaS space
We interview Rebecca Colwell, SVP of Product Marketing at Yext, who specialises in product strategy, market research, GTM, and enablement.
We interview Oliver Lompart, Head of Marketing at Apify where he leads the company's global marketing efforts with a strategic focus on automation, data, and brand growth.
We interview Jakub Marcin, Head of Marketing at Applifting, where he has led high-profile campaigns for major FMCG brands.
We interview Rachel Sterling, CMO at Identity Digital, where she's focused on driving awareness and adoption of its top level domain portfolio.
We interview Adam Rek - Head of Marketing at FLO - who has spent over a decade working in industries where trust is the currency
We interview Tereza Kohutová, the CMO of fintech startup Patron GO, where she leads a marketing team focused on data-driven strategies, growth hacking and scaling the user base.
We interview Matej Kukučka, CMO at Luigi's Box, a leading Slovak technology company that provides intelligent search and product recommendation solutions for e-commerce businesses.
We interview Jessica Cardonick, SVP of Marketing at Adverity, who previously held senior roles at Publicis Sapient, Lockheed Martin, and Cutover.
We interview Carl Ronander, VP of Marketing at Funnel, an industry veteran with more than 15 years of experience building brands
We interview Shelley Martin, Head of Marketing at Dragonfly AI, who brings a commercial mindset to brand building, blending creativity with data-driven performance
We interview Sharon Yates Harrison, CMO of Gravyty where she is responsible for overseeing the company's marketing and communications strategies.
We interview Rachel Fairley, a Marketer who has contributed to over 35 business transformations, across 150+ countries and many industries, as an advisor, chief brand officer and marketing leader.
We interview Milind Pathak, CMO at Proximus Global, where he leads the marketing efforts of Proximus Global’s portfolio of companies