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Ada Mockute Jaime, CMO at Nordcurrent: “Do not be scared or sleep on the opportunities AI presents”
We interview Ada Mockute Jaime, CMO at Nordcurrent the largest Baltic video game development and publishing studio.
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Katrin Lewandowski, Senior Director of Marketing at SALESmanago: “AI-powered privacy focused tactics are gaining momentum among marketers”
We interview Katrin Lewandowski, an experienced marketing leader with over 25 years’ experience in strategic marketing, content and communications.
Nicholas Kontopoulos, VP of Marketing APJ at Twilio: “To unlock AI’s true potential, companies need to pair AI with customer data”
Among other topics covered in this interview, Nicholas Kontopoulos, VP of Marketing APJ at Twilio, gives his view on how to unlock AI's true potential
Fergal Glynn, Chief Marketing Officer at Mindgard: “One common mistake is thinking AI is just a faster way to do what we’ve always done”
We interview Fergal Glynn, Chief Marketing Officer at Mindgard as part of our CTRL+Marketing series.
Top competitor analysis tips for mobile-first businesses
Thomas Kriebernegg, General Manager at SplitMetrics Agency, shares his top competitor analysis recommendations for mobile-first businesses
2025 will be the year AI takes centre stage in app marketing and beyond
Thomas Kriebernegg, General Manager, SplitMetrics Agency, shares his prediction for 2025 in marketing and app marketing
Milvydas Mazonas, Director of Creative Studio at Omnisend: “There are too many identical, faceless brands, and we help make them stand out”
We interview Milvydas Mazonas, Director of the Creative Studio at Omnisend, one of Europe's top 500 fastest-growing companies by the FT.
Marcus Cooper, Business Director at Making Science: “Technology has transformed marketing and sales into two sides of the same coin”
We interview Marcus Cooper, Business Director at Making Science - a marketing automation platform that counts American Express, Deliveroo and Uber among its clients.
Kees Wolters, Chief Product Officer and Founder at Mopinion: “To fuel your creativity, you need a solid foundation in design principles”
We interview Kees Wolters, Chief Product Officer & Founder at Mopinion a user feedback software for websites, mobile apps and email campaigns
How to run a successful app optimisation testing program
Thomas Kriebernegg provides top tips on how to run a successful app optimisation testing program
Amazon unBoxed 2024 unleashes powerful AI martech tools for advertisers
Amazon has taken the wraps off a host of new ad-tech features, including a handful of artificial intelligence tools, at its annual unBoxed conference.
Harry Hanson-Smith, RVP at Dynamic Yield by Mastercard: “For marketing and sales leaders, the ability to regularly contribute thought leadership pieces and blogs is paramount”
We interview Harry Hanson-Smith, RVP at Dynamic Yield by Mastercard, and learn from his ten years in the Personalisation & Optimisation space.
How can small app developers compete with big businesses?
Thomas Kriebernegg shares how startup app developers can exploit different marketing techniques to punch above their weight
19 martech recommendations by marketing leaders
Want to know the latest, most innovative martech tools being used by marketing leaders? We put together a list of 19 recommendations, every one of which could transform the way you work.
Bruno Luis, Head of Marketing at Bloq.it: “The sooner you move into this new age, of marketing and design-focused tools, the better and happier your team will be”
While Bruno Luis may have started his marketing career as an advertising copywriter he hasn't lost his creative touch - which is very much on show in this entertaining and informative interview
Leah Glass, VP of Global Marketing at Convera: “Do what you say you are going to do and do it well”
We interview Leah Glass, who spent four years as head of worldwide marketing of Amazon Pay and is now VP of Global Marketing at Convera, a leading fintech firm.
Thomas Kriebernegg, General Manager of SplitMetrics Agency: “We may see AI-based apps start to rival gaming apps”
We interview Thomas Kriebernegg, General Manager of SplitMetrics Agency and Co-Founder of App Radar in this Dust or Magic edition.
Daria Kepa-Green, Marketing Director at Cytora: “I think of programmatic advertising as something that we’ll be moving away from”
Daria Kepa-Green, Marketing Director at Cytora, is an InsureTech leader. Here, she shares her insights on AI, programmatic advertising and more
Luiz Martins, CMO at Dura Software: “When leveraged correctly, AI can enable a small team to perform like a marketing powerhouse”
We interview Luiz Martins, CMO at Dura Software, who not only shares his thoughts on AI in marketing but also reveals the differences between a Hollywood, Geek and Soldier CMO...
Bruno Garcia, Managing Consultant at frog: “Nothing survives a lack of good feedback”
Are you ready for what 2024 will bring? We interview Bruno Garcia, Managing Consultant at Frog, who advises brands in the product and retail sectors on customer service and loyalty.