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How AI is ruining my day
AI promises full automation, but can it deliver? We dig into the hype, failures, and false promises shaping the current AI agent craze.
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Dive into our AI archive at Techfinitive – find articles, insights, and trends shaping the future of artificial intelligence.
Carl Ronander, VP of Marketing at Funnel: “Authenticity is a tricky term in marketing, even before AI”
We interview Carl Ronander, VP of Marketing at Funnel, an industry veteran with more than 15 years of experience building brands
AI ramps up data breach costs – with one in ten businesses now hit by AI data breaches
One in ten businesses have experienced an AI data breach, according to new research from IBM and the Ponemon Institute
Shelley Martin, Head of Marketing at Dragonfly AI: “Brands are already moving beyond superficial metrics like impressions or clicks”
We interview Shelley Martin, Head of Marketing at Dragonfly AI, who brings a commercial mindset to brand building, blending creativity with data-driven performance
Google signs EU AI code despite concerns
A vaguely grumpy Google says it will be signing the European Union’s AI code of practice, but not without grumbles of dissent
Only Agile AI investment wins in today’s enterprise race
Winning with AI takes strategy. See how Agile AI investment and problem-first adoption lead to real business results - not costly mistakes.
AMD claims it can run Llama 4 Scout LLM with 128 billion parameters on a Ryzen AI Max+ laptop
AMD has announced that it's now possible to run the Llama 4 Scout local language model (LLM) with 128 billion parameters on a Ryzen-powered laptop
AI in healthcare: a Clinical Practitioner’s view
Peter Jones, an Advanced Clinical Practitioner in General Practice, explains why he thinks AI in healthcare is something we should be excited by, not sceptical about
Sharon Yates Harrison, CMO of Gravyty: “AI is forcing us to redefine what personalisation actually means”
We interview Sharon Yates Harrison, CMO of Gravyty where she is responsible for overseeing the company's marketing and communications strategies.
Five things Sam Altman said this week – and what (we imagine) he really means
The OpenAI CEO has been doing media rounds this week, sparking a series of increasingly alarming headlines. We try to understand what he means, all without the help of ChatGPT.
NatWest inks five-year AI and data deal with AWS, Accenture
NatWest, the UK's fourth largest banking group, has signed a five-year deal with Amazon Web Services and Accenture to update key elements of its IT estate.
AWS, Meta launch a new program to accelerate AI innovation
Amazon Web Services and Meta have teamed up with to launch a new program to help support startups building AI solutions with Llama models build and iterate faster.
Rachel Fairley, Marketer: “Please don’t outsource your thinking”
We interview Rachel Fairley, a Marketer who has contributed to over 35 business transformations, across 150+ countries and many industries, as an advisor, chief brand officer and marketing leader.
This is what AI is doing to your website traffic
New study of US web users reveals the huge damage AI summaries on Google are doing to website traffic in stark figures
Milind Pathak, CMO at Proximus Global: “AI isn’t always the right tool for the job”
We interview Milind Pathak, CMO at Proximus Global, where he leads the marketing efforts of Proximus Global’s portfolio of companies
AI workers aren’t a free pass. Why tech still needs real talent
AI workers aren’t free or flawless. Discover the truth behind their limits and why investing in human talent is more urgent than ever.
Ocean clean-up project seas new wave of artificial intelligence with AWS deal
Amazon has teamed up with an ocean clean-up organisation for a project that uses AWS services and an AI model to work out where plastic waste is building up in the Pacific Ocean.
John Newall, SVP Marketing at Smartsheet: “AI has really shifted how we approach digital marketing”
We interview John Newall, SVP Marketing at Smartsheet, where he brings the Smartsheet mission to the world in distinctive, compelling ways.
Oracle ramps up AI, cloud investment in Germany with $2bn investment
Oracle has announced it will invest $2 billion into AI and cloud infrastructure in Germany over the next five years
UK unveils its AI supercomputer: Isambard-AI
We report from the unveiling of the Isambard-AI supercomputer: a breakthrough in AI research power in the UK.