19 martech recommendations by marketing leaders

As part of our Dust or Magic interview series, in which we spoke to more than 30 martech leaders, we grilled our interviewees to discover how they have honed their craft and the impact of AI. But we also asked what tools and tricks of the trade they might be willing to reveal to our readers.

Everyone we spoke to generously shared their advice. Moreover, they often offered up a peek behind the curtain, revealing what martech startups have caught their attention.

Below is a compilation of those answers; a toolkit of sorts for the modern digital marketeer. Content creation and performance optimisation reign supreme, with almost all recommendations circling around those two aspects of digital marketing in one form or another.

Read on, or use the following jump links to check each answer (and if you’d like to read the full interview in which it was captured, links are below as well):

• Webflow
• OpenAI
• Restream
• Murf AI, ChatGPT and Leadinfo
• Mindtickle, ReefAI and Revegy
• Influ2
• Fuse, KoreAI, Grin, MessageBird and RAD AI
• ASK BOSCO
• Protaigé
• Asapty and Motion

Note: some interviewees shared more than one solution or company.

Webflow

“Webflow has been a game changer for us at Bloq.it. We’re still deploying part of the strategy we have for it but it’s been nothing short of an incredible experience. Having worked with several CMS and having felt the despair marketing teams worldwide experience under the shackles of other famous options out there, I can tell you that the sooner you move into this new age, of marketing and design-focused tools, the better and happier your team will be. And you know what they say, happier marketing team, better revenue stream.”

Bruno Luis, Head of Marketing at Bloq.it

OpenAI

“Not specifically martech, but OpenAI for reasoning and perfecting content we create, generating assets, and refining sales and marketing collateral. The savings on time and cost is incomparable.”

Glen Calvert, Co-Founder of Kaizan AI

Restream

“At Jedha Bootcamp, we’ve recently embraced Restream, a tool I find incredibly powerful, user-friendly and yet very affordable. Its integration into our operations has significantly enhanced our marketing effectiveness, allowing us to organise recurring events every week with high production quality.”

Benoît Yèche, CMO at Jedha

Murf AI, ChatGPT and Leadinfo

“Our recent projects have delved into the dynamic realm of marketing technology (martech) to evaluate the effectiveness of content support tools such as Murf AI and ChatGPT, as well as purchase intent software such as Leadinfo. These efforts were designed to uncover the potential of leveraging advanced technologies in content creation and audience engagement.”

Dunja Riehemann, CMO of ProGlove

Mindtickle, ReefAI and Revegy

“In the martech landscape, several companies stand out for their innovative solutions and potential to revolutionise marketing and sales strategies. Among these, Mindtickle.com and Reef.ai have recently garnered my attention for their forward-thinking approaches.

Mindtickle is reshaping how sales and customer-facing teams are trained and coached, focusing on enhancing performance and productivity through data-driven insights. Their platform emphasises not just the operational aspects of sales but also the strategic preparation necessary for effective client engagement.

Reef.ai is another company that has caught my eye with its AI-driven insights aimed at refining customer experiences and tracking software usage. By leveraging artificial intelligence, Reef.ai offers marketers the tools to craft more personalised and engaging interactions with their audiences. This is especially important in a market where acquiring new logos is becoming increasingly difficult, and the focus is on expanding the existing customer base.

While not a startup, Revegy, a part of the Dura Software group, is a noteworthy mention for its comprehensive approach to the sales process. Revegy offers a platform that provides a panoramic view of sales operations, enabling teams to understand and navigate the complexities of their sales pipelines better. Its powerful integration into CRM creates visual tools that help in strategising and optimising every aspect of the sales cycle, ensuring no opportunity is missed. Revegy’s solution exemplifies how visualising data can empower sales teams to make informed decisions and drive success.”

Luiz Martins, CMO at Dura Software

Influ2

“We’re early in our martech journey, which means we’ve had the luxury of diving deep into a range of solutions – and wow it’s impressive.

One which has recently piqued my interest is influ2, which enables businesses to show specific ads to key decision-makers. It’s just a really smart platform, which will not only help brands get better alignment with sales but ensure they’re relevant, contextual and more efficient with ad spend.”

Sarah Scott, Global Director of Marketing at Oritain

Fuse, KoreAI, Grin, MessageBird and RAD AI

“We are looking at Fuse, a startup fresh out of the UK. Founders have very solid experience in mid-funnel/customer engagement, and we think they can help us drive value out of this complex part of the funnel.

Another one is Kore.ai for further down the funnel – a great tool for AI-driven chat box experiences (think customer service centres). At amana that could help conversion on some of our more high-touch customers.

Some other startups we are keeping an eye on are Grin for managing creators, MessageBird for better communication with customers and RAD AI for effective campaign concepts. Lots of interesting tools popping up, particularly AI-related. Naturally, we have to be selective to keep our tech stack tight, but we will slowly start to explore and trial some of these options for amana if we believe they can bring meaningful value.”

Joy Dabeet, Chief Marketing Officer at amana

ASK BOSCO

“Certainly, one standout startup in the martech industry that has particularly piqued my interest lately is ASK BOSCO. This innovative platform has caught my attention due to its unique approach to digital marketing analytics. The platform excels in predicting marketing spend and outcomes, combining internal marketing data with extensive algorithmic modelling to create personalised reporting dashboards and enables marketers to make better digital marketing spending decisions using data-driven insights.”

Ian Hyde, Head of Digital Performance at Visualsoft

Protaigé

“I’ve heard great things on the grapevine about Protaigé, an Australian martech GenAI startup. It’s redefining speed, scale and personalised storytelling in customer journeys. I’ll definitely be keeping a close eye on their journey.”

Nicholas Kontopoulos, VP of Marketing APJ at Twilio

Asapty and Motion

“One of the startups I really liked is Asapty. It helps to optimise traffic acquisition in Apple Search Ads.

Another cool startup Motion is a cool startup that helps user acquisition managers and creative producers test more concepts. These are two tools that have been helping me lately.”

Natalia Shahmetova, CMO at Woofz