Trending Topics
Milind Pathak, CMO at Proximus Global: “AI isn’t always the right tool for the job”
We interview Milind Pathak, CMO at Proximus Global, where he leads the marketing efforts of Proximus Global’s portfolio of companies
Trending
Generative AI
John Newall, SVP Marketing at Smartsheet: “AI has really shifted how we approach digital marketing”
We interview John Newall, SVP Marketing at Smartsheet, where he brings the Smartsheet mission to the world in distinctive, compelling ways.
Eva Bacsi, Global Head of Marketing at Antavo: “AI will continue to advance but I don’t see it replacing marketers”
We interview Eva Bacsi, Global Head of Marketing at Antavo, a loyalty technology company recognised by Gartner and Forrester.
Calm down, WeTransfer isn’t laying claim to your files
No need for concern: we explain the backlash against WeTransfer's new Ts & Cs and what it means for those who share files on the platform.
David Rowe, EVP and CMO at Rimini Street: “The opportunity for CMOs exists by using AI with precision”
We interview David Rowe, EVP & Chief Marketing Officer at Rimini Street, to discover his take on how marketers can use AI in an authentic way
Six deepfake lessons companies can learn from Marco Rubio’s spoof attack
Impostors used AI clones to impersonate US Secretary of State Marco Rubio. Here are six takeaways for firms facing similar deepfake attacks.
Deema Tamimi, VP of Marketing at Creatopy: “The real magic happens when you treat AI like a creative partner, not just a productivity hack”
Deema Tamimi is the new VP of Marketing at Creatopy, where she leads global marketing initiatives to advance brand growth and digital innovation.
Forget the AI greenwashing: the AI revolution will be powered by coal and gas
Uncover the truth about AI greenwashing and its effects on energy sources, as predicted by a new US Department of Energy report.
Ada Mockute Jaime, CMO at Nordcurrent: “Do not be scared or sleep on the opportunities AI presents”
We interview Ada Mockute Jaime, CMO at Nordcurrent the largest Baltic video game development and publishing studio.
Behind the scenes at Wimbledon 2025: how IBM’s AI tools and hidden rooms provide a unique service
We go behind the scenes at Wimbledon 2025 to see how IBM powers the apps and website that we all rely on during the Championships
Katrin Lewandowski, Senior Director of Marketing at SALESmanago: “AI-powered privacy focused tactics are gaining momentum among marketers”
We interview Katrin Lewandowski, an experienced marketing leader with over 25 years’ experience in strategic marketing, content and communications.
Lenovo debuts world’s most powerful AI Chromebook
Lenovo's latest Chromebook features the most powerful AI processor for ChromeOS yet, plus many other features designed to appeal to professionals
ChatGPT has changed how we speak – and how we think
AI is changing the way we speak, or so a study suggests - while others indicate that AI makes us less engaged at work and study
Accelerate AI without losing control
The potential benefits of AI are huge, but organizations need to plan carefully and implement responsibly
Nicholas Kontopoulos, VP of Marketing APJ at Twilio: “To unlock AI’s true potential, companies need to pair AI with customer data”
Among other topics covered in this interview, Nicholas Kontopoulos, VP of Marketing APJ at Twilio, gives his view on how to unlock AI's true potential
2025: the year of rehiring humans after AI fails
It turns out that for AI to work you need plenty of human support: we explore why the human AI partnership is so critical for success
June’s Excel updates include smarter Copilot AI
Revamped Copilot in Microsoft Excel can better understand which data you want the AI to work with, Microsoft claims.
Fergal Glynn, Chief Marketing Officer at Mindgard: “One common mistake is thinking AI is just a faster way to do what we’ve always done”
We interview Fergal Glynn, Chief Marketing Officer at Mindgard as part of our CTRL+Marketing series.
Shadow AI is a security risk now and it’s only going to get bigger
New research shows the shadow AI risk in enterprises, revealing how cybersecurity professionals themselves may be part of the problem
OpenAI wrestles with both Meta and Microsoft
OpenAI's Sam Altman reveals Meta is trying to poach his staff with huge incentives, plus a brewing row with Microsoft