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AI assistants must be more than an interface
From reactive tools to proactive collaborators, AI assistants must evolve beyond interfaces to deliver seamless, trustworthy user experiences.
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Generative AI
Meaningful AI work: How AI is actually being used by businesses
OpenAI has tried to answer the question of what meaningful work AI is being put to - and the answer is "not nearly enough"
Evanna Kearins, CMO at UiPath: “Embrace AI – but don’t forget the craft behind great marketing”
We interview Evanna Kearins, CMO at UiPath, a growth-focused, mission-driven CMO, with deep expertise in driving go-to-market strategy, brand development, comms, and demand generation
Caitlin McCulloch, VP of Performance & Growth Marketing at Contentful: “Gen AI isn’t a set-it-and-forget-it solution”
We interview Caitlin McCulloch, VP of Performance & Growth Marketing at Contentful, who has extensive experience driving demand generation and strategy across the SaaS space
Rebecca Colwell, SVP of Product Marketing at Yext: “The future isn’t human or machine. It’s human through machine.”
We interview Rebecca Colwell, SVP of Product Marketing at Yext, who specialises in product strategy, market research, GTM, and enablement.
Oliver Lompart, Head of Marketing at Apify: “I think we are unprepared for what’s coming”
We interview Oliver Lompart, Head of Marketing at Apify where he leads the company's global marketing efforts with a strategic focus on automation, data, and brand growth.
Jakub Marcin, Head of Marketing at Applifting: “We all remember those people praising Web 3.0, NFTs or tokenisation as the future of marketing – you don’t meet those people at conferences anymore”
We interview Jakub Marcin, Head of Marketing at Applifting, where he has led high-profile campaigns for major FMCG brands.
Rachel Sterling, CMO at Identity Digital: “We cannot allow AI to undermine the trust we seek to build”
We interview Rachel Sterling, CMO at Identity Digital, where she's focused on driving awareness and adoption of its top level domain portfolio.
What is Acrobat Studio and can its personalised assistants really help turn PDFs into pitches?
Adobe has launched a service, Acrobat Studio, to turn a loose collection of PDFs and Office documents into business intelligence. Here's how it works...
Adam Rek, Head of Marketing at FLO: “We’re bingeing on buzzwords like empty calories, and the AI ones are the most overindulgent of the lot”
We interview Adam Rek - Head of Marketing at FLO - who has spent over a decade working in industries where trust is the currency
Tereza Kohutová, CMO at Patron GO: “I believe that marketers are becoming more like curators”
We interview Tereza Kohutová, the CMO of fintech startup Patron GO, where she leads a marketing team focused on data-driven strategies, growth hacking and scaling the user base.
Matej Kukučka, CMO at Luigi’s Box: “It’s evident that AI cannot replace the human touch”
We interview Matej Kukučka, CMO at Luigi's Box, a leading Slovak technology company that provides intelligent search and product recommendation solutions for e-commerce businesses.
Jessica Cardonick, SVP of Marketing at Adverity: “Don’t dismiss AI as a threat to your jobs”
We interview Jessica Cardonick, SVP of Marketing at Adverity, who previously held senior roles at Publicis Sapient, Lockheed Martin, and Cutover.
Understanding IBM’s approach to AI: exclusive interview with Elpida Tzortzatos, IBM Fellow and CTO
In this exclusive interview with Elpida Tzortzatos, IBM Fellow and CTO across the Z mainframes, we delve deep into IBM's approach to AI
Carl Ronander, VP of Marketing at Funnel: “Authenticity is a tricky term in marketing, even before AI”
We interview Carl Ronander, VP of Marketing at Funnel, an industry veteran with more than 15 years of experience building brands
Shelley Martin, Head of Marketing at Dragonfly AI: “Brands are already moving beyond superficial metrics like impressions or clicks”
We interview Shelley Martin, Head of Marketing at Dragonfly AI, who brings a commercial mindset to brand building, blending creativity with data-driven performance
AMD claims it can run Llama 4 Scout LLM with 128 billion parameters on a Ryzen AI Max+ laptop
AMD has announced that it's now possible to run the Llama 4 Scout local language model (LLM) with 128 billion parameters on a Ryzen-powered laptop
Sharon Yates Harrison, CMO of Gravyty: “AI is forcing us to redefine what personalisation actually means”
We interview Sharon Yates Harrison, CMO of Gravyty where she is responsible for overseeing the company's marketing and communications strategies.
ChatGPT prompts for CFOs: how to grow your business with the help of AI
Experts explain how ChatGPT prompts can give CFOs and business owners insights, streamline operations and even drive growth.
AWS, Meta launch a new program to accelerate AI innovation
Amazon Web Services and Meta have teamed up with to launch a new program to help support startups building AI solutions with Llama models build and iterate faster.