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AI workers aren’t a free pass. Why tech still needs real talent
AI workers aren’t free or flawless. Discover the truth behind their limits and why investing in human talent is more urgent than ever.
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AI
Dive into our AI archive at Techfinitive – find articles, insights, and trends shaping the future of artificial intelligence.
Ocean clean-up project seas new wave of artificial intelligence with AWS deal
Amazon has teamed up with an ocean clean-up organisation for a project that uses AWS services and an AI model to work out where plastic waste is building up in the Pacific Ocean.
John Newall, SVP Marketing at Smartsheet: “AI has really shifted how we approach digital marketing”
We interview John Newall, SVP Marketing at Smartsheet, where he brings the Smartsheet mission to the world in distinctive, compelling ways.
Oracle ramps up AI, cloud investment in Germany with $2bn investment
Oracle has announced it will invest $2 billion into AI and cloud infrastructure in Germany over the next five years
UK unveils its AI supercomputer: Isambard-AI
We report from the unveiling of the Isambard-AI supercomputer: a breakthrough in AI research power in the UK.
Six Isambard-AI supercomputer facts you need to know
Impress your peers with six amazing Isambard-AI supercomputer facts and understand its significance in the field of artificial intelligence.
How the Isambard-AI supercomputer is being used
Learn about the flagship projects showcasing the power of the Isambard-AI supercomputer and how it's already being used to aid AI research
How AI is transforming market intelligence, and what comes next
AI is reshaping how companies gather and act on insights, shifting from reactive research to real-time, predictive intelligence that drives innovation.
Eva Bacsi, Global Head of Marketing at Antavo: “AI will continue to advance but I don’t see it replacing marketers”
We interview Eva Bacsi, Global Head of Marketing at Antavo, a loyalty technology company recognised by Gartner and Forrester.
Calm down, WeTransfer isn’t laying claim to your files
No need for concern: we explain the backlash against WeTransfer's new Ts & Cs and what it means for those who share files on the platform.
David Rowe, EVP and CMO at Rimini Street: “The opportunity for CMOs exists by using AI with precision”
We interview David Rowe, EVP & Chief Marketing Officer at Rimini Street, to discover his take on how marketers can use AI in an authentic way
Intel and World Wide Technology deliver offline AI learning to students in Guatemala
Intel and World Wide Technology, one of Intel’s largest data centre partners, have together launched an initiative to bring offline AI education tools to students in Guatemala, targeting communities without reliable internet access.
IBM Power11 servers promise to “accelerate enterprises into the AI era”
Explore the features of IBM Power11 servers, promising 99.9999% availability for data-intensive AI enterprise applications.
Six deepfake lessons companies can learn from Marco Rubio’s spoof attack
Impostors used AI clones to impersonate US Secretary of State Marco Rubio. Here are six takeaways for firms facing similar deepfake attacks.
Deema Tamimi, VP of Marketing at Creatopy: “The real magic happens when you treat AI like a creative partner, not just a productivity hack”
Deema Tamimi is the new VP of Marketing at Creatopy, where she leads global marketing initiatives to advance brand growth and digital innovation.
Forget the AI greenwashing: the AI revolution will be powered by coal and gas
Uncover the truth about AI greenwashing and its effects on energy sources, as predicted by a new US Department of Energy report.
Behind the scenes at Formula 1 British GP: the crucial role of technology
Dive into the fascinating world of Formula 1 technology at Silverstone, as we discover how the data races from track to screen
Ada Mockute Jaime, CMO at Nordcurrent: “Do not be scared or sleep on the opportunities AI presents”
We interview Ada Mockute Jaime, CMO at Nordcurrent the largest Baltic video game development and publishing studio.
Workato launches Workato Go to improve AI tool connections
Workato has launched Workato Go, an AI-powered platform designed to help businesses get more value out of their AI investments by connecting tools, streamlining work, and automating everyday tasks.
Behind the scenes at Wimbledon 2025: how IBM’s AI tools and hidden rooms provide a unique service
We go behind the scenes at Wimbledon 2025 to see how IBM powers the apps and website that we all rely on during the Championships