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Dreamforce 2026: The five key takeaways
Fresh from the San Francisco event, Iain Thomson shares his five biggest takeaways from Salesforce's annual conference, which has just closed its doors
Trending Topics
Trending

Fresh from the San Francisco event, Iain Thomson shares his five biggest takeaways from Salesforce's annual conference, which has just closed its doors

OpenAI and Anthropic are less keen in Dreamforce chats, explains Iain Thomson reporting direct from Salesforce's San Francisco conference

Klue has discovered that ransomware attackers like its "weapon" analogy, turning the company's Salesforce integration into a way to access third-party company data

Medium-sized businesses need CRM solutions if they want to streamline customer interactions, boost sales, and enhance service for sustainable growth and efficiency. We shortlist five we believe are worth considering.

The new and improved Slackbot benefits from 30 extra skills, from acting as a helper in meetings to being a conduit for all the AI apps your organisation uses

Salesforce today launched AI Foundry to help AI researchers, customers and partners to collaborate in a safe environment so they can roll out enterprise AI products that solve pain points in a secure manner.

We uncover the secrets behind the standout MWC Barcelona 2025 stands by speaking to one of the standout companies that makes them.

A Salesforce report reveals not only record levels of online shopping but also returns, with shoppers turning to AI to make the process easier

Salesforce has committed $23 million in grant funding to help educate students in AI and science, technology, engineering and maths (STEM).

Salesforce has taken the wraps off a new AI-powered customer service product, Agentforce, an upgraded version of Einstein Copilot.

Salesforce has unveiled Connected Vehicle, an app enabling vehicle manufacturers to bring extra connected car functionality to their products

Salesforce and Workday have marked their new strategic partnership with the launch of an AI-powered assistant to handle employee queries.

Ricardo Oliveira visited Salesforce Tower in Sydney to attend a Slack City Tour and see how AI is shaping the business software giant

Salesforce's Einstein Copilot is spreading its wings - the generative AI assistant is now available as part of Tableau.

What can Salesforce’s AI copilot, Einstein, really do for your business? We went to a live demo of the service to find out

Salesforce claims that its "trust layer" will remove toxic and misleading content from its AI tools, but is it as clever as its Einstein moniker makes it sound?

Customer experience (CX for short) could be the difference between your business succeeding and it failing - we explain what it is and why.

CRM stands for customer relationship software. We explain what you can get for free, and discuss the merits (or otherwise) of cloud systems.