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Google joins C2PA to improve AI transparency and defences against deepfakes
Google joins C2PA in an effort with other tech giants to help consumers in telling machine-generated and human-created content apart.
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Dive into our AI archive at Techfinitive – find articles, insights, and trends shaping the future of artificial intelligence.

Google joins C2PA in an effort with other tech giants to help consumers in telling machine-generated and human-created content apart.

New figures show a massive decline in the number of tech jobs being lost, suggesting the worst of the cull might be over

We talk AI and customer experience with Prashant Mahajan, CEO of Zeda.io and a veteran product-manager-turned-entrepreneur, as part of our CX Today series.

Senators in the US are hitting back at attempts to regulate AI in the financial industry, which they call a "war on technology".

Artificial intelligence cancer detection is making its way out of hospitals and into patients' pockets with a new model developed by researchers in Taiwan and the US.

Cork isn't merely the headquarters of Apple, but also some of Europe’s top tech companies. We profile a number of the most interesting.

Microsoft has let slip there will be a major Windows 11 update this year, leading some to speculate that this means no Windows 12 in 2024. History suggests otherwise.

We interviewed Sébastien Faure, Head of Customer Service at Devialet, a professional with more than 20 years of experience in CX.

Microsoft Mesh lets you meet in a virtual space from inside Microsoft Teams

Relative to fellow hyper scalers MSFT or Google, AWS lacks a competitive GenAI product. We look into what it's doing to close the gap.

Wasabi has bought Curio AI from GrayMeta, and plans to launch "a new class of AI-powered intelligent storage" in the spring. So what will that mean in practice?

Amazon Web Services (AWS) plans to invest ¥2.26 trillion, or US$15 billion, into its existing cloud infrastructure in Japan by 2027 in a bid to meet growing customer demands.

A new report from the UK’s National Cyber Security Centre warns that not only are AI ransomware attacks on the rise but numbers are likely to grow rapidly.

A French company is using AI to analyse video captured as sports action occurs and helping referees make better decisions.

A lack of hardware delays Midjourney's plans to offer image generation via its own website

In this Dust or Magic interview, we speak to Ava Lawler, Chief Communications and Marketing Officer at Australian Wildlife Conservancy.

The Australian government has pledged to introduce mandatory safeguards for “high-risk” AI as it tries to strike a balance between fostering innovation and managing concerns related to safety and responsible use of AI systems.

As part of our Dust or Magic series, we interview Ervin Järvlepp who ticks all three boxes we look for: enthusiasm, curiosity and sheer love of his job. And as Chief Marketing Officer for GAN, it's a big job too

Independent analyst Bensen Koh explores how trends in gaming could help predict what the future of work might be like in the post-AI world.

The majority of jobs in advanced economies will be impacted by AI, according to new research from the International Monetary Fund (IMF).