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Adobe is bringing its stunning generative AI art engine, Firefly, to Adobe Acrobat and Adobe Reader, allowing users to create and edit images in PDFs using text prompts. And the Adobe AI Assistant, now out of beta, means they can ask questions about the document from within it.
“With the new Firefly and AI Assistant capabilities in Acrobat, anyone can transform the information in their digital documents into actionable insights and visually compelling content,” said Abhigyan Modi, Senior VP, Adobe Document Cloud.
The image-generation features are powered by the new Firefly Image 3 model, and include the ability to generate images from scratch within Photoshop, replace backgrounds with AI-generated images and use reference photos to prompt the AI.
Users can download the new apps from tomorrow, with Adobe offering a free week’s trial to AI Assistant. It normally costs £4.99, US$4.98 or AUS$6.99 per month, with those prices set to rise in September.
You can claim your free week’s usage from 18 June to 28 June using this link.
That’s the AI Assistant covered. Initially, however, Firefly’s generative art skills will only be available to individual Acrobat Standard and Pro customers; they will each receive 250 generative credits per month as part of their normal subscription deal.
For now, image generation will only be available in English and via the desktop app.
The Firefly generative AI engine is now on its third iteration, Firefly Image 3, which we covered on its release in April. Adobe says it understands prompts better and offers “new levels of detail and variety”. And it mainly gets hands right.
More to the point for Firefly in Acrobat, users can both enhance existing images and create new images within PDFs with a text prompt.
Adobe suggests that this means anyone can add creativity to tools. For example, rather than a sales team having to outsource a set of slides to a creative agency, they can add their customised visuals to their decks.
Here’s a more blow-by-blow account of what Firefly can do in Adobe Acrobat:
As demand for innovative creative solutions increases, leveraging the latest AI-driven tools is crucial. Creative teams struggle to scale ideation without compromising quality, whilst challenges around producing engaging, on-brand content slows down marketers trying to go-to-market with new products and services. With the latest learnings in this webinar, creatives and marketers alike can efficiently scale ideation, saving both time & money.
Users can already create AI images easily using services such as Midjourney and Copilot, but Adobe has one extra trick: safety.
Adobe says that Firefly is only “trained on moderated, licensed Adobe Stock and public domain images where copyright has expired”. This means that the images it produces are “commercially safe so individuals and businesses can generate content for public and commercial use – with confidence”.
Adobe says that its Acrobat AI Assistant will “make it quick and simple for everyone to get insights and share information from the information in their documents”. And those documents can be PDFs, Word documents and more.
“For example, a marketer is researching ways to reach Gen Z customers and has PDF, Word and PowerPoint documents with information about that topic,” states the press release.
“The marketer can drag and drop those documents into Acrobat AI Assistant, which quickly lists suggested prompts like ‘Give an overview of the key themes presented in these documents’ and provides an opportunity for users to ask their questions like ‘What are the social media habits of Gen Z?’ based on the content across all the documents.”
What’s more, the AI Assistant will include citations and allow workers to format the information as they wish. For example, as an email or a monthly report.
Following in the footsteps of the Otter.ai/Zoom partnership, and Microsoft Teams, the Adobe AI Assistant can also create “enhanced meeting transcripts” complete with generative AI summaries and action points.
