Your data is under attack: do something about it

Cyber threats are evolving rapidly and no-one’s data is safe. IT leaders must move from awareness to action if they want to protect their organizations from costly, disruptive attacks


Sponsored by HPE New Logo

Edge-to-cloud, built to transform your business. Learn more about it here.


It’s no exaggeration to say that data is the lifeblood of modern enterprises. From customer records and intellectual property to supply chain intelligence and financial forecasts, data underpins decision-making, drives innovation, and shapes competitive advantage. Lose it, and you don’t just risk operational disruption; you threaten the very survival of the organization.

That’s why today’s cyber threat landscape should be ringing alarm bells in every boardroom. The reality is stark: no sector is immune, no data store is untouchable, and the attacks keep getting faster, smarter, and more destructive. If you’re responsible for steering an organization, it’s time to move past abstract awareness and into concrete action.

The perfect storm of cyber risk

Enterprises now face a convergence of threats that makes the job of protecting data harder than ever. Ransomware has evolved into a fully-fledged criminal industry, complete with supply chains, customer service desks, and “as-a-service” business models.

Meanwhile, state-backed actors are targeting corporate networks for espionage, supply-chain compromise, and disruption. Even small, niche organizations have found themselves in the crosshairs because they hold valuable partner data or serve as a stepping stone to a bigger target.

The rise of AI is adding yet another dimension. Machine-learning-driven attacks can move faster, evade detection more effectively, and adapt to defensive measures in real time. And it’s not just malicious insiders or sophisticated nation-state actors you need to worry about; a determined criminal with modest skills now has access to powerful, automated attack tools.

Cost of failure

Industry studies estimate the global average cost of a data breach at well over $4 million, with some high-profile cases spiraling into the tens or even hundreds of millions once remediation, legal liabilities, regulatory fines, and lost business are factored in.

But the true cost can’t always be captured on a balance sheet. The operational downtime from a major incident can paralyze supply chains, erode customer trust, and derail strategic initiatives. In sectors such as healthcare, energy, or transport, the consequences can be life-threatening.

A growing number of businesses have discovered the hard way that cyber incidents are not just “IT problems” but strategic, enterprise-wide risks that demand C-suite attention.

Preparation starts at the top

If the threat is so pervasive, what can enterprises realistically do? The first step is to accept that no defensive wall is impenetrable. Prevention remains critical, but it’s no longer enough to focus solely on keeping attackers out. A modern cyber resilience strategy assumes breaches will happen and plans accordingly.

This mindset shift is crucial. Cyber resilience isn’t just about cybersecurity; it’s about ensuring that critical data and systems can be restored quickly and completely after an incident, whether that incident is caused by ransomware, human error, hardware failure, or even a natural disaster.

For leadership teams, that means embedding resilience into the organization’s risk management framework. It should be treated as seriously as financial resilience or regulatory compliance, with clear ownership, accountability, and investment.

Unlocking AI Potential Through Structured Data Storage

As AI and analytics workloads become central to business operations, organisations face challenges in managing vast amounts of unstructured data. The article emphasises the importance of implementing a structured data storage strategy to enhance performance, scalability and accessibility, thereby maximising the value derived from AI initiatives

What a resilient data strategy looks like

Strong cyber resilience begins with understanding exactly what data and systems are most critical to the business. Not all information is created equal, and organizations that try to protect everything at the same level risk spreading their resources too thin. By pinpointing the so-called “crown jewels” and prioritizing them for protection, enterprises can build a more targeted and effective strategy.

From there, the focus should shift to creating layered defenses that combine tried-and-tested security controls with more adaptive, intelligence-driven tools. Endpoint protection, multifactor authentication, network segmentation, and AI-based anomaly detection each play their part in reducing the attack surface and spotting threats before they spread.

Resilience also hinges on protecting backups in a way that attackers can’t touch. Far too many businesses have discovered their backup systems are connected to the same network as their production environment, making them just as vulnerable to encryption or deletion. Isolated, air-gapped, or immutable backups — ensure there is always a clean recovery point available.

Finally, no strategy is complete without rigorous testing. Recovery plans that look sound on paper can quickly fall apart in practice if they’ve never been rehearsed. Regular simulations and drills help expose weak points, cut recovery times, and give teams the confidence to act decisively under pressure.

Moving from theory to action

Many organizations understand these principles in theory but struggle with execution. Traditional backup architectures weren’t designed to handle the speed and scale of modern cyberattacks. In the past, you might have had hours or days to detect and contain an incident; now, ransomware can encrypt an entire environment in just minutes.

This is where modern solutions can tip the balance. The HPE Cyber Resilience Vault is one such example, creating a highly secure, operationally air-gapped copy of critical data. Unlike conventional backups, the vault isolates the recovery environment from the production network, making it much harder for attackers to reach. It incorporates data immutability, encryption, and strict access controls to ensure that even if your primary environment is compromised, your recovery data remains untouched.

On the recovery side, HPE Zerto uses continuous data protection (CDP) to journal changes in near real time. This makes it possible to rewind to a specific moment before an attack occurred, often within seconds, and restore operations quickly with minimal data loss. For sectors where downtime can translate directly into lost revenue or even jeopardize safety, that capability can make all the difference.

The combination of a secure, isolated backup environment with rapid, granular recovery capabilities addresses both sides of the resilience challenge: safeguarding the integrity of recovery data and reducing the time it takes to get back online.

Culture and process matter just as much as technology

Resilience is not purely a technology problem. It also depends on people and processes. Every member of staff, from the front line to the boardroom, should be trained to recognize suspicious activity and understand their role in responding to an incident. Clear playbooks should outline the steps to take for different types of cyber events, naming decision-makers and escalation paths so there is no confusion when time is critical.

IT and business priorities must also be aligned so that, when recovery efforts are underway, the systems most vital to customers and revenue are brought back first. Plans should be reviewed and refined regularly to account for changes in business operations, emerging threats, and evolving regulatory requirements.

A competitive advantage in the age of disruption

In today’s climate, resilience is becoming a competitive differentiator. Customers, partners, and regulators increasingly demand evidence that organizations can withstand and recover from disruption. Those able to demonstrate robust, well-tested plans will be trusted more, win more business, and be better positioned to seize opportunities in turbulent times.

Those caught unprepared risk far more than financial loss. They may face regulatory sanctions, exclusion from key markets, and lasting damage to their reputation. In a hyper-connected world, word of a major breach travels fast — and stakeholders are quick to judge.

The time to act is now

Cyber threats are intensifying, fueled by geopolitical tensions, economic uncertainty, and advances in attack technology. Waiting until after a breach to address resilience is no strategy at all; it’s an invitation to become the next cautionary tale.

By taking a strategic, holistic approach that blends prevention, rapid detection, secure isolation of critical data, and fast recovery, enterprises can protect their most valuable asset: the ability to keep operating. Tools such as the HPE Cyber Resilience Vault and HPE Zerto Software can help close the gap between the moment disaster strikes and the moment business resumes.

Your data is under attack. The question isn’t whether you can prevent every breach, because you can’t. The question is whether you can survive one. With the right mindset, technology, and preparation, the answer can be a confident “yes”.

Carly Page
Carly Page

Carly is a freelance technology journalist and editor with a long string of credits to her name. Her bylines include Forbes, IT Pro, The Metro, Stuff, TechCrunch , TechRadar, TES, Uswitch and WIRED.
She has written about collaboration and innovation for TechFinitive.