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Campari Group has implemented cloud-based enterprise resource planning (ERP) solutions from SAP, completing a key stage of its digital transformation program.
The Milan-based spirits company operates in more than 190 countries and manages 24 production sites. It has a portfolio of more than 50 premium brands, including Aperol, Campari and Grand Marnier – and it has now gone live with SAP Cloud ERP Private solutions.
José Silva, Group Head of IT at Campari Group, said the company adopted Cloud SAP ERP Private as part of its “RISE with SAP” program to keep pace with new technologies, including AI capabilities.
“Today, we can reshape processes in line with business evolution, improve planning and make our supply chain more efficient, ensuring continuous product distribution worldwide,” he said.
“Moving to a centralised process model enables us to improve productivity and reduce TCO consistently.”
As part of the new system, Campari Group has established a unified end-to-end digital architecture across finance, supply chain, marketing and human resources on the SAP Analytics Cloud, SAP Integrated Business Planning and SAP Datasphere solutions, as well as the SAP Business Technology Platform.
SAP stated this move “creates an integrated backbone for planning, analytics and application development”.
Its statement added how Campari Group is using AI across its operations to streamline order and payment positing, as well as improving decision-making and operational costs. For instance, in SAP SuccessFactors solutions, employees are using the Joule solution and embedded AI to set and track goals, while SAP Concur solutions are helping automate expense matching.
Additionally, the group has implemented the SAP Business Data Cloud solution to unify SAP and third-party software data, allowing it to contextualise insights while preserving core business logic. The company has also adopted SAP LeanIX solutions to map interdependencies between applications, processes and business owners.
“Campari is one of our best references in the food and beverage sector and is an excellent example of how SAP solutions can transform organizational and production processes,” said Carla Masperi, SAP Italy Managing Director .
“By combining cloud ERP with AI and data-driven planning, Campari is setting a new standard for digital transformation in the consumer products industry,” she added.
