Anker Company Profile
Anker is a Chinese multinational company founded in 2011 by Steven Yang, a former Google employee. The company is headquartered in Shenzhen, China, and has established a strong presence in the global market for consumer electronics and mobile charging solutions.
Origin story
The idea for the company came to Yang when he realized that the smartphone revolution was driving an increasing demand for reliable and efficient charging solutions. At the time, the market was flooded with low-quality chargers and power banks that often failed to deliver on their promises, leaving consumers frustrated with slow charging speeds and unreliable performance.
Seeing an opportunity to provide a better solution, Steven Yang decided to start his own company to address this gap in the market. The name “Anker” was chosen because it evokes the image of stability and strength, which reflects the company’s focus on producing robust and reliable charging products.
In the early days, Anker primarily focused on creating high-quality portable power banks and USB chargers. These products quickly gained popularity among tech enthusiasts and travellers who needed a reliable way to keep their devices powered on the go. The company’s commitment to innovation and customer satisfaction helped it establish a strong foothold in the consumer electronics industry.
As Anker’s success grew, the company diversified its product range, introducing other tech accessories such as cables, audio devices, smart home devices, and more.
Headquarters
Anker’s headquarters are located in Changsha, in the Hunan province of China. It has several offices across Asia-Pacific, in the Middle East, Europe and North America. Locations listed below:
Asia-Pacific
- China: Shenzhen
7/F, Jianxing Tech Bldg, 3151 Shahe West Road, Nanshan District, Shenzhen City, Guangdong Province, China - Japan: Ichigo Shinkawa Building 4F, Shinkawa2-22-1, Chuo-ku, Tokyo, Japan
- Vietnam: Nghi Office, 87A Ham Nghi Building 5th Floor, Ho Chi Minh
- Australia: 44 Lakeview Drive Scoresby VIC 3179, Melbourne
Europe
- Germany: Georg-Muche-Straße 3 in 80807, Munich
Middle East
- UAE: Unit No: 1104, Tiffany Tower, Cluster W
Jumerirah Lakes Towers, Dubai - Saudi Arabia: 7065 King Abdulaziz Branch Rd. Saudi Arabia
North America
- USA: 10900 NE 8th Street, 5th Floor Bellevue, WA 98004
Product offering
Anker offers a wide range of power-charging electronic products. The table below lists the four main categories on offer:
| Product | Description |
| Portable Chargers and Power Banks | High-quality portable chargers and power banks, which provide a reliable way to charge smartphones, tablets, and other USB-powered devices while on the go. |
| USB Chargers and Adapters | Includes wall chargers, car chargers, and multi-port charging stations, designed to charge multiple devices simultaneously. |
| Charging Cables | The company offers a variety of charging cables compatible with different devices, including USB-A to Lightning cables for Apple devices, USB-C to USB-C cables, and USB-A to Micro USB cables. |
| Wireless Charging | Wireless charging pads and stands that support Qi-compatible devices, such as smartphones and wireless earbuds. |
Certifications
In April 2023, Anker became Oceana’s Recharge Partner[1]. As part of the partnership, Anker began providing portable power stations, mobile charging products and solar panels to Oceana for research expeditions. In addition, the company donated monetarily in support of Oceana’s activities.
Also in 2023, Anker products were awarded the Carbon Trust’s[2] worldwide carbon-neutral certification. The company stated that their carbon-neutral products are on track to offset 30,000 tons of COâ‚‚ emissions—equivalent to planting approximately 1,600,000 trees
Finally, all Anker power strips have a cTUVus certification, a compliance standard in use across North America[3]. Anker products are certified by TÃœV Rheinland which is a National Recognized Testing Laboratories (NRTL)
Company Timeline and Notable Moments
| Date | Milestone |
| 2011 | Company is founded by Steven Yang |
| 2012 | Dongpong Zhao Google’s then-head of sales in China, joins Anker |
| 2015 | The company launches PowerPort 5, at the time, the only accessory capable of charging five devices simultaneously at optimal speed |
| 2015 | Procter & Gamble’s Terrence Wang is hired as Anker’s Chief Marketing Officer |
| 2020 | Debuted on the Shenzhen Stock Exchange |
| 2021 | 10 millionth Nano & Nano Pro USB PD charger using PowiGaN-based ICs. |
| 2023 | Anker unveils a world-first portable power station. |
News mentions
How Anker is beating Apple and Samsung
The Verge, 2017
Best known for portable chargers, Anker has ambitious plans
Forbes, 2018
Why charging phones is such a complex business
The Verge, 2021
Anker introduces new family of charging devices
ZDNet, 2023
Social Media Profiles
Awards
Anker Atom PD 100W was selected as a CES 2019 Innovation Awards HONOREE in the Computer Accessories product category
Anker Atom PD charger was selected as a CES 2019 Innovation Awards HONOREE in the Computer Accessories product category
Trivia, company culture, social / community service, charitable endeavours
During COVID-19, Anker shipped out 1.8 million protective masks to key locations throughout the US, Europe, and other regions around the globe[4].
Additional Anker Brands
In addition to Anker branded products, the company also operates the following brands:
- Soundcore
- eufy
- Nebula
- AnkerWork
- AnkerMake
References
[1] Oceana is the largest international advocacy organization focused solely on ocean conservation.
[2] Carbon Trust offers “independent verification, certification and assurance services that recognise real achievements in sustainability, enhance reputation and build trust with customers, investors and stakeholders”. For more on this certification, head here.
[3] A cTUVus certification serves as proof of compliance with the Canadian national standards adopted by the Standards Council of Canada (SCC) and US national standards.
[4] As seen here.
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