Interact Quiz Maker – Company Profile
About Interact
Interact Quiz Maker is an online marketing platform that allows users to create engaging and interactive quizzes for their websites, blogs, or social media pages.
Origin Story
Interact was founded in 2013 by two college student entrepreneurs, CEO Josh Haynam and CTO Matthew Clark. The pair really enjoyed building things on the internet and, while at UCLA, started building websites.
They realized how difficult it was for online marketers to get to know their customers as individual human beings and had the idea of using quizzes to recreate that old-school feeling of walking up to a storefront and having an actual conversation with the person running the business.
Their experiment converted at 40%, more than any other lead magnet out there. Interact was founded to replicate those same results for as many people as possible.
Today Interact is entirely bootstrapped, run by the co-founders and their team of 12, and supports over 7,000 paying customers.
The small but mighty team is fully remote, based in the US with team members in New York, New Jersey, Las Vegas, Idaho, and California.
Social Media Profiles
Mission statement
Interact’s mission is to empower digital entrepreneurs, creators, and brands to grow their businesses through empathetic listening, deeper understanding, and true connection.
Whether you’re building a quiz to generate more high-quality leads, make recommendations on which products or services will be best suited for your needs, or drive engagement with your community, Interact’s focus on building tools that take a human-centred approach to digital marketing accelerates conversion rates at every stage of the sales funnel.
At the core, Interact believes their success is entirely dependent on your success. That’s why they take so much pride in supporting their customers to become better marketers for their own businesses.
They do this by empathetically understanding their customers’ needs, constantly optimizing their platform, and actively investing in providing ongoing support and training in best practices and strategy.
Values
At Interact, they:
- Put your interests ahead of company profit, trusting that what’s best for the company will follow
- Empower their team to be autonomous, make the right calls, and do their jobs well
- Believe that great ideas come from everywhere regardless of position or status
- Strive for their company and customers to reflect the diversity of our world
- Take a “listen and understand first” approach to working together and with their customers
Company History
| 2013 | Interact became official, at the time they were called The Quiz Collective |
| 2016 – 2018 | 7 total full-time employees! |
| 2018 | Pivoted to a new audience including service providers, coaches, course creators, and digital marketers. |
| 2019 | Built out integrations with email marketing and content platforms targeting the digital creator and knowledge/content ecosystem. |
| March 2021 | 7 total full time employees! |
| November 2021 | Launched 800+ quiz templates in 40+ categories |
| Early 2023 | Created and launched an AI offering in assisted beta with plans for a full launch later this year! |
| February 2023 | 10 total full-time employees! |
Features
Interact Quiz Maker strives to be the easiest solution for building and launching a lead-generation quiz. They offer a variety of features that make it easy for users to create, customize, and share quizzes. Some of the key features include:
Quiz Types
Interact Quiz Maker offers three main types of quizzes:
- Personality Quizzes: These quizzes categorize users into different personality types or outcomes based on their answers. This type of quiz is popular for generating leads and increasing user engagement, as users are often curious to learn more about themselves.
- Scored Quizzes: These quizzes assign a numerical score to each answer, and the user’s total score determines their result. Scored quizzes are useful for testing knowledge or assessing skills.
- Assessment Quizzes: These quizzes provide users with a percentage score based on the number of correct answers. Assessment quizzes are ideal for educational purposes or for gauging a user’s understanding of a particular topic.
Templates
Interact Quiz Maker offers a library of over 800 pre-built quiz templates, covering a wide range of topics and industries. These templates can be used as a starting point for creating a quiz, saving users time and effort. The templates are fully customizable, allowing users to edit questions, answers, and results to suit their specific needs.
In 2023, they launched InteractAI (beta) which builds a custom quiz based on a users website or any quiz ideas they may have. While the feature is in beta, users work directly with a member of the Interact team.
Customization
Interact Quiz Maker provides a high level of customization, enabling users to create quizzes that match their brand and style. Users can:
- Add their own logo and branding elements
- Choose from a variety of fonts, colours, and background images
- Customize the quiz layout and design
- Add images and GIFs to questions and answers
- Create custom result pages with personalized content and calls-to-action
Analytics
Interact Quiz Maker includes built-in analytics that provide insights into quiz performance and user engagement. Users can track:
- Quiz views, completions, and conversion rates
- Individual question statistics, such as the percentage of users who selected each answer
- User behaviour, such as the time spent on each question and the overall quiz completion time
These analytics can help users identify areas for improvement and optimize their quizzes for better results.
Integrations
Interact Quiz Maker integrates with a variety of marketing tools and platforms for email, eCommerce shops, and course creation. This allows users to streamline and automate their lead generation and marketing efforts.
Some of the available integrations include:
- Email marketing platforms, such as Mailchimp, ConvertKit, and Constant Contact
- CRM systems, such as Salesforce, HubSpot, and Zoho
- Social media platforms, such as Facebook, Twitter, and LinkedIn
- Website builders, such as WordPress, Wix, and Squarespace
These integrations enable users to automatically sync quiz leads with their marketing tools, create targeted email campaigns, and share quizzes on websites, landing pages, and social media with ease.
Pricing
Interact Quiz Maker offers three pricing plans to cater to different user needs:
- Lite Plan: Priced at $27 per month (billed annually), the Lite plan includes 5 quizzes, brand customization, lead generation, integrations with email marketing platforms, and the ability to collect up to 6,000 leads per year.
- Growth Plan: Priced at $53 per month (billed annually), the Growth plan includes all features of the Lite plan and 20 quizzes, along with white label branding, advanced integrations, priority support, and the ability to collect up to 24,000 leads per year.
- Pro Plan: Priced at $125 per month (billed annually), the Pro plan offers all features of the Growth plan and 50 quizzes, along with white label branding, advanced analytics, team collaboration, and the ability to collect up to 96,000 leads per year.
All of the plans include access to InteractAI and a 14-day free trial to test out a quiz and the premium features before committing to a subscription.
Use Cases
Interact Quiz Maker can be used by various industries and professionals for different purposes, such as:
- Businesses and marketers can use quizzes to generate leads, segment their audience, and create targeted email campaigns.
- eCommerce shops can use quizzes to recommend products, create targeted email campaigns, and drive sales.
- Bloggers and content creators can use quizzes to increase user engagement and drive traffic to their websites.
- Non-profit organizations can create quizzes to raise awareness about their cause and encourage donations.
For more use cases and specifics, check out Interact customer’s live examples and additional case studies.
Conclusion
Interact Quiz Maker is a versatile and user-friendly tool for creating interactive quizzes that can be easily shared and embedded on various platforms. With its wide range of features, customization options, and integrations, Interact Quiz Maker is an ideal solution for businesses, marketers, and content creators looking to grow their email list, engage their audience, and achieve their goals.
