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Integrated Systems Europe (ISE) is the world’s largest trade show focused on audiovisual (AV) and systems integration. The event brings together technology vendors, systems integrators, consultants, installers, and end users from across commercial, enterprise, education, healthcare, retail and live-events sectors.
Held annually in Barcelona, ISE has grown into a major fixture on the global AV and IT calendar. Its scale reflects the increasing convergence between professional AV, enterprise IT, networking, digital signage, collaboration tools and building systems. The 2026 edition is expected to continue this trajectory, with hundreds of exhibitors and a programme that spans technology demonstrations, education sessions and industry briefings.
ISE covers a broad range of technologies that support modern digital environments. Core areas include professional audio and video, collaboration and conferencing systems, control and automation platforms, digital signage, LED displays, and networking infrastructure.
In recent editions, the show has expanded its focus on software-driven AV, cloud-managed platforms and the integration of AV systems with enterprise IT and cybersecurity frameworks. Smart buildings, workplace experience platforms and large-scale venue technology are also recurring themes, reflecting the growing role of AV in operational and user experience design.
The exhibition floor is organised into themed zones, allowing attendees to navigate by application or sector rather than vendor size alone.
Alongside the exhibition, ISE runs a structured conference programme featuring presentations, panels and technical sessions. These are typically delivered by industry practitioners, technology specialists and consultants rather than marketing speakers.
Sessions often focus on deployment challenges, standards, interoperability, project management and emerging use cases. Education and training are a central part of the event, with dedicated content for systems integrators, consultants and end users responsible for large-scale AV environments.
Technical workshops and certification-related sessions are also common, supporting ongoing professional development in a sector that continues to evolve rapidly.
ISE attracts a global audience, with attendees from Europe, North America, Asia-Pacific and the Middle East. While the event is rooted in the AV industry, its audience increasingly overlaps with IT, facilities management, workplace design and digital transformation roles.
Enterprise IT leaders attend to evaluate collaboration platforms and large-scale display systems, while integrators and consultants use the event to assess vendor roadmaps and emerging standards. End-user organisations from education, healthcare, transport and retail sectors are also well represented.
This mix has positioned ISE as a cross-disciplinary event rather than a niche AV trade show.
Fira de Barcelona provides the physical capacity required for an event of this size, with multiple halls dedicated to different technology categories. Previous editions of ISE have attracted tens of thousands of attendees, making it one of the largest technology trade shows held in Europe.
Barcelona’s connectivity and existing role as a major conference destination continue to support ISE’s international draw, particularly for attendees combining technology evaluation with regional market engagement.
As organisations increasingly rely on digital experiences in workplaces, campuses and public venues, the line between AV systems and enterprise IT continues to narrow. ISE 2026 is expected to reflect this shift, providing a practical view of how audiovisual technologies are being deployed as part of broader digital infrastructure strategies.
For professionals involved in designing, integrating or managing complex systems, the event remains a reference point for understanding how the AV and IT landscapes are evolving.
