Unbounce
About Unbounce
Unbounce is a landing page builder and conversion platform that allows marketers to create and test custom landing pages, pop-ups, and sticky bars without the need for IT or design resources. It offers a drag-and-drop interface that allows users to create and customize landing pages quickly and easily.
The primary goal of Unbounce is to increase conversion rates for businesses by creating landing pages that are tailored to specific campaigns and audiences. It provides features such as A/B testing, real-time analytics, and lead generation forms to help businesses optimize their marketing campaigns and drive more conversions.
In addition, Unbounce integrates with a variety of marketing tools such as email marketing platforms, CRM systems, and analytics tools, to help businesses streamline their marketing efforts and improve their ROI.
Company mission statement and goals
Unbounce’s purpose is to help people and businesses grow in a smarter way: methodically, sustainably, and ethically. It aspires to provide the world with better marketing so that everyone has the ability to create something special. The platform helps small businesses and individuals thrive within a competitive landscape by equipping them with easy-to-use landing page tools.
Origin story
Unbounce was founded in 2009 by Rick Perreault, Oli Gardner, Jason Murphy, Carl Schmidt, and Justin Stacey. This group of individuals had one thing in common: frustration with landing pages. At the time, creating a landing page was expensive, time-consuming and resource intensive. Rick Perreault sought out a team that could bring about change. The company was founded in an apartment with Rick Perrault bootstrapping it in the beginning until it grew into what it is today.
Unbounce Offering
Products and services overview
The platform offers two distinct landing page builders:
- Classic Builder is the original drag-and-drop page builder with advanced coding and customization options.
- Smart Builder is designed for individuals with knowledge of coding; it provides data-backed recommendations.
Here are some of the features included in both page builders that are worth knowing about:
- Landing Page Builder: allows users to create and customize landing pages without the need for coding skills. The landing page builder includes a drag-and-drop interface and a library of customizable templates.
- Conversion Intelligence: Unbounce’s Conversion Intelligence platform uses AI and machine learning to provide personalized recommendations for improving website conversion rates. The platform analyzes visitor behavior and characteristics to determine the most effective changes that can be made to improve conversions.
- Smart Traffic: automatically route visitors to the landing page variant that is most likely to convert them, based on their individual characteristics and behaviour. This helps to maximize conversion rates and improve overall marketing performance.
- Dynamic Text Replacement: allows users to dynamically replace text on their landing pages based on search terms or other variables. This helps to create a more personalized and relevant experience for visitors, which can improve conversions.
- A/B Testing: allows users to test different variations of their landing pages and measure the impact on conversion rates, helping to optimize performance over time.
Pricing
Unbounce has four different pricing tiers: launch, optimize, accelerate and concierge. As of May, 2023, its pricing is as follows:
- Launch: $99 USD/Month
- Optimize: $145 USD/Month
- Accelerate: $240 USD/Month
- Concierge: $625 USD/Month
Unbounce feature breakdown by plan
For the most part, all plans include the same features. The main difference between plans is the number of conversions, unique visitors and domains allowed as well as the number of users that can access an account. A couple of features are not included in the Launch or Optimize plans, which we’ve detailed below.
Launch
| 500 Conversions included (a conversion is debited every time a visitor completes a goal, i.e., click on a call to action button) |
| 20,000 Unique visitors per month |
| 1 Domain allowed |
| 2 Users allowed access to the account |
| A/B Testing not included as part of Classic Builder |
| Dynamic Text Replacement (DTR) not included as part of Classic Builder |
| Advanced Targeting & Scheduling not included as part of Classic Builder |
Optimize
| 1,000 Conversions included |
| 30,000 Unique visitors per month |
| 5 Domains allowed |
| Unlimited User access to the account |
| Advanced Targeting & Scheduling not included as part of Classic Builder |
Accelerate
| 2,500 Conversions included |
| 50,000 Unique visitors per month |
| 10 Domains allowed |
| Every feature included and unlimited user access to the account |
Concierge
| 5,000+ Conversions included |
| 100,000 Unique visitors per month |
| 25 Domains allowed |
| Every feature included and unlimited user access to the account |
Unbounce Company Info
Locations
Unbounce is headquartered in Vancouver, British Columbia, Canada and also has an office in Berlin, Germany.
Despite being headquartered in Canada, the company operates worldwide and can be reached from other countries – it has set up customer service phone lines for markets such as Australia and the United Kingdom.
Notable moments in Unbounce’s history
Timeline
| 2009 | Company is founded in Vancouver, Canada |
| 2014 | Company opened a second office in Montreal, Quebec. It begun doing business in Europe, Australia, and South America (in addition to Canada and the US). |
| 2015 | Reaches 8,000 customers and over 15 million landing pages created. |
| 2016 | Company opened an office in Berlin, Germany, and was ranked the 14th fastest-growing tech company in Canada. |
| 2017 | Company introduced Convertibles, a series of website advertisements designed by the platform’s users to appear at varying points in a web browser’s exploration. |
| 2017 | In November, the company released Landing Page Analyzer, a free tool. |
| 2019 | Announced that it had raised $38 million in Series A funding from multiple investors, including Crest Rock Partners, Altos Ventures, and OpenView. The funding was intended to help Unbounce accelerate its growth and product development. |
| 2020 | Launched its Conversion Intelligence platform, which uses AI and machine learning to provide personalized recommendations for improving website conversion rates. |
| 2021 | Announced a strategic partnership with the website hosting platform GoDaddy. The partnership aimed to help small businesses create and optimize their online presence with landing pages and other marketing tools. |
| 2021 | Acquired by private equity firm Marlin Equity Partners. |
Social Media Profiles
Awards
- Deloitte 2016, 2017 and 2018 Canadian Technology Fast 50™ winners[1]
- Finalist in the Canadian Innovation Awards(Growth Equity category) in 2019.[2]
- Growth 500 List 2018 and 2019[3]
- 2020 BC Tech TIA Winner – GameChanger: Diversity & Inclusion[4]
- Recognized as Leader in Spring 2023 by G2[5]
News mentions
- June 17, 2020
Unbounce raises $38.4M to build better landing pages with automation (TechCrunch) - January 20, 2022
Unbounce aims for better attribution with LeadsRX purchase (CMO Australia) - May 25, 2022
Unbounce Welcomes Three New Executive Hires To The Team (Demand Gen Report) - August 3, 2022
Unbounce lays off 20 percent of staff as part of “larger company restructuring” (BetaKit) - November 12, 2022
The Clueless Marketer’s Guide to Building a Landing Page from Scratch (WordStream)
Unbounce User Interface
Sources:
- [1] Deloitte: https://www2.deloitte.com/content/dam/Deloitte/ca/Documents/technology-media-telecommunications/ca-fast50-winners-pdf-en-aoda.pdf
- [2] Unverified.
- [3] Canadian Business website, 2019 and 2018
- [4] Publicly available information on Facebook
- [5] G2 website as seen in May 2023:
