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Is the future of marketing the metaverse, GenAI or something else?
Thomas Peham, VP of Marketing at Storyblok, shares his view on where businesses should invest their marketing budget - and it's not necessarily GenAI or the metaverse
Trending Topics
Trending

Thomas Peham, VP of Marketing at Storyblok, shares his view on where businesses should invest their marketing budget - and it's not necessarily GenAI or the metaverse

HPE's Managing Director for the UK and the Middle East claimed that AI will help "cure" dementia at a press event to build upon announcements made at HPE Discover 2024

An independent report into South Cambridgeshire Council's long-term trial of a four-day working week shows benefits across office workers as well as refuse collectors

Amazon has signed up to become a member of the European Union Internet Forum (EUIF), a European Commission funded body set up to tackle some of the worst online ills.

Indiaโs multinational tech firm HCLTech and IBM have teamed up to establish a Generative AI Centre of Excellence (CoE) based on the IBMโs Watsonx AI and data platform.

Google has added a panoply of new languages to its translation app as it works towards creating a service that can translate 1,000 languages.

As we forge ahead into the AI era, businesses must strive to strike the balance between innovation, accountability and compliance.

Security researchers have revealed a bunch of decade-old vulnerabilities in the open-source CocoaPods dependency manager used to develop iOS and macOS apps

We interview Pepe Dijkstra, Head of Monitors at Samsung to better understand how the company's new range of monitors can help your business

You can engage with organisations anywhere in the world - but is everyone speaking the same language when it comes to modern connectivity?

Many companies treat workplace inclusion as a tick-box exercise instead of getting serious about Diversity, Equity and Inclusion efforts, argues Adelle Desouza.

We take a deep dive into HP's recently published 2023 Sustainability Impact Report to show where it's doing well - and where it could do better

AI is not the cure for cyberattacks. It may treat the symptoms, but it wonโt treat the root cause, argues Ev Kontsevoy in this opinion piece.

Is your VPN secure enough? The CISA thinks the answer may be no, and Davey Winder can't help but agree as he casts his eye over recent attacks

Microsoft reckons that generative AI could help employers keep hold of their staff for longer, but Nicole Kobie has another idea: make them happy in their jobs

Spain's tech industry has received a huge boost with both Amazon and Oracle investing billions as they expand their cloud regions.

The UK's Automated Vehicles Act passed in May, but what does the industry think about it? And when will driverless cars hit our roads? Nicole Kobie explains

At an invite-only briefing with a handful of European journalists, Jack Huynh, Senior Vice President and GM of AMD's Computing and Graphics Business Group, explains two key shifts in the company's strategy

CISOs face rising AI-enabled cyberattacks. Yet by training staff and using AI, they can strengthen defences and achieve higher resilience.

Attackers of NHS pathology service provider says sorry to the victims of its attack, blames the government - and still wants its money