Yoo Soft aims to disrupt big tech with no-code offering

While low-code development has been around in some form since the early 1990s, its no-code cousin is a more recent branch of software development. Over the past ten years, though, it has become increasingly popular. So much so that there are now many companies commercializing it to create industry-tailored applications without a single line of code being written by the end user.

One such company is Yoo Soft. The French startup has developed a no-code platform that it calls “The Software Factory” that promises businesses a software development rate 25 times faster than traditional computer programming.

The Montpellier company has plenty of reasons to be confident. In the three years since its inception, it has received validation from industry publications and Public Sector institutions alike. Most notably the Numérique Deeptech prize at the state-sponsored Etat i-Nov, which came with a grant of €335,000 to support further R&D.

Given that Yoo Soft’s offering is squarely aimed at simplifying the tech stack of industries that often rely on legacy software – such as retail, logistics and hospitality – it’s easy to understand its appeal. After all, during recession-like periods, companies looking to drive innovation are more likely to prioritise solutions that reduce costs.

We spoke to Yoo Soft’s Co-Founder and CEO, Tassadit Quivy, at CES, where the company was present as part of the French Retail Delegation, alongside a number of other Business France Tech organisations. Interview below, edited for clarity.

Related reading: Secret of an IT consultancy’s success: replace yourself with code

Could you please introduce yourself and the company?

I’m Tassadit Quivy, the CEO and Co-Founder of Yoo Soft.

We’ve developed what we call The Software Factory, which allows users to develop complex business software in a few hours without writing a single line of code. When we say “complex business software”, we mean designing software such as ERP, CRM, WMS, OMS, BI and mobile applications tailored to various industries.

The benefit for users is that the software is entirely customisable, that it can be developed very quickly and that it’s scalable. Its drag-and-drop interface allows users to change what tools they want to include, and what the interfaces look like and connect the front end with whichever database or information system they might be using.

What types of companies are using your product? And what problems are they tackling?

We’ve been in business for three years and over this period we’ve worked with clients across multiple industries, including hospitality, energy, manufacturing, retail and automotive. What’s more, we work with departments beyond the traditional IT or web development ones. Because our platform is no-code and is simple to use, anyone can develop with it.

One example of clients using our software that comes to mind is in retail. Traditional retail uses a lot of software cobbled together from different sources or providers. Some of that software is old and not particularly good. We make it really easy to develop, say, a custom inventory management system that replaces what you already have and that can look exactly like you want it to. Oftentimes, with one new system developed with our software, you can replace several old individual applications.

What are your ambitions for 2024?

We want to further fundraise from investors, particularly to fuel our ambition to expand into other markets worldwide. The US is one of them. From the interest we’ve received here at CES from potential American customers, we think there’s a great opportunity.