Humain Horizon Pro PC: “This is the future of enterprise”

Humain CEO Tareq Amin launched a new laptop, the Humain Horizon Pro PC, that he promised will be “the future of enterprise”. Based around Qualcomm’s X Elite processors, with its own software layer running on Windows on ARM, it features a button that launches the Arabic-first Saudi LLM “ALLAM”.

Amin doesn’t want Humain to become a PC manufacturer, however: he wants to change the way that enteprises work.

“I believe this is the future of enterprise, and this is the future of the operating systems that you will see in modern organisations,” he said.

“We created this to redefine the future user experience. I’m asking everybody in this room, do you guys know when Windows was invented? 1981.”

Amin wants to change the whole system based around icons on laptops, so that instead you interact with your laptop – via the button – and make your request.

“Nobody has challenged the status quo. I said, ‘Why don’t we recreate the operating system?'”

Humain One: a new OS for enterprise

In short, Amin’s view is that we should be speaking to our computers as if they were personal assistants. “If you want to go to vacation, you could say, ‘I would like to go vacation next week.’ No need for you to go to any other app. Submit the vacation, it’s done.

“You want to schedule a meeting, you want to transcribe a meeting, you want to generate an NDA, you want to run your payroll, all done through a simple UX which we call Humain One.”

Humain One sits on top of Windows on ARM, and in effect puts agentic AI at the forefront of the user experience. “To me, it’s a complete reimagination of what tomorrow would look like,” said Amin. “This is the world first implementation of AI agentic architecture in an enterprise.”

He is also trying to shift the world from a vertical way of thinking, with individual specialised apps for finance, HR, etc, and move to a horizontal way of working.

“My team thought I was nuts and crazy, and it was not an easy journey to convince them,” said Amin. “So I told them, look, it’s not hard. Let’s go do this. You want to claim you are a global, leading AI company… Why don’t we build agents that really run and assist people on how they carry out their job?

“So the magic of this device is actually not the device. [The] magic is what we’ve done with the key: you press one button, gone are the days of fragmented icons.”

The final key point is that it is based on a Humain-created foundation model, called Alam. Designed in Arabic-first, it’s an LLM that Arab countries can trust, Amin believes.

“What is more secure than an LLM running locally on device? It’s your own data. It doesn’t go anywhere.”

Humain Horizon Pro PC: the hardware

Amin said that Humain has been building the Horizon Pro PC for nine months, with the aim of building “a premium segment device without having to charge enterprises and consumers a premium price”. Co-designed with Qualcomm, it includes a high-quality Samsung-made OLED display and a smooth trackpad.

But Amin emphasised that Humain “did not create this to be a PC maker. That’s not the objective… We created this to redefine the future user experience.”

The hardware is also designed around Qualcomm’s Elite X1 and X2 series of chips and will included a connected 5G modem. Humain claims a battery life of over 18 hours.

There are three categories of model: Horizon, which is aimed at students; Horizon Pro, which is designed for enterprises; and Horizon Ultra, which is the only one to be based on Qualcomm’s new X2 chips. This will also include an “always on connected 5G modem” said Amin.

Interested? Then head to Humain.ai, submit your name, email address and whether you’re interested from a personal, business or government point of view.

And then wait: we don’t anticipate units to land until next year.

How much will the Humain Horizon Pro PC cost?

For now, we don’t know any prices. However, Amin was typically bullish about this at the launch.

“When we announced the business model for this device and when I announce the pricing, I assure you you’re going to be really, really surprised about a price structure that we put in to disrupt and to really rethink about how employees consume hardware and software.”

To get an idea of how, consider what Amin did when becoming CEO of Humain. “The payroll department used to have a significant number of consultants, significant number of employees,” he said. “We went from 11 people to now an AI agent that runs the entire company HR system.”

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Tim Danton was reporting from the Qualcomm Snapdragon Summit in Hawaii. For transparency, his travel and accommodation costs were covered by Qualcomm.