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Hot-storage company Wasabi has expanded its EMEA Partner Programme to help its customers embrace AI workloads more quickly. And to give new opportunities to its partners, with the promise of “robust partner margins to ensure profitability in competitive markets”.
“Europe is entering a new era of data growth as AI projects mature, and our partners are on the front line of that transformation,” said Kevin Dunn, VP and General Manager EMEA at Wasabi Technologies.
“Our evolved partner programme puts simplicity, profitability and scalability at the core – whether it’s helping customers dissolve data silos to successfully run AI models, manage operational resilience, or modernise backup.”
He added: “We’re giving partners not just the technology, but the training, incentives, and margin to thrive in this fast-moving market.”
This builds on its Wasabi Systems Integrator Program, which it announced earlier this month.
The main aim of the Wasabi Systems Integrator Program is to provide both technical tools and commercial assistance. That means help with marketing materials, along with the necessary training to bring sales teams up to speed.
Explicitly, Wasabi breaks this into five bullet points:
“Since the beginning of our partnership with Wasabi, we have seen an expansion of our customer base across Germany,” said Erik Sterck, Head of DACH at Erik Sterck GmbH. “Wasabi enables us to offer reliable, secure and transparent cloud storage solutions that meet the highest standards of data sovereignty and compliance.”
And Sterck isn’t alone in singing Wasabit’s praises. “Since partnering with Wasabi in 2023, we’ve [expanded] our storage capacity by 34x,” said Maggie Scullion, CEO at Waterstons. “Our revenue from Wasabi has grown nearly 200%, and with new solutions like Wasabi Cloud NAS on the horizon, we see huge opportunity to continue scaling and delivering even greater value for our clients.”
Anthony Bucknor, Head of Data Centre and Cloud Services at Autodata, added: “Wasabi gives us and our clients something the hyperscalers can’t match: true control over where data resides, how it moves, and how it’s accessed. Data sovereignty and portability are critical in today’s environment, and with Wasabi we can guarantee compliance without sacrificing performance or cost-efficiency.
“Add in predictable monthly billing with no vendor lock-in, and we’re able to deliver a storage solution that’s as flexible as it is secure – exactly what our customers demand in a multi-cloud, AI-driven world.”
Ultimately, however, it’s organisations based in EMEA that should benefit from the expanded partner program, as it should be even easier and quicker to integrate AI workloads into their offerings.
