Brand24 Company Profile

What is Brand24?

Brand24 is a media monitoring tool founded in Poland in 2011. The founders’ team was led by Michał Sadowski and included Piotr Wierzejewski, Karol Wnukiewicz and Dawid Szymański.

It helps businesses track their online presence, manage their brand reputation, and gather insights into their brand. It provides real-time monitoring of social media platforms, news sites, blogs, forums, and other online sources to identify mentions and discussions related to a specific brand, product, or keyword.

Typically, companies use media monitoring as a way to identify potential issues, address customer concerns, discover marketing opportunities, and improve brand reputation and customer satisfaction.

Related reading: Iconosquare Company Profile

What is Brand24 used for?

Here are some of the common use cases for Brand24 customers:

• Sentiment Analysis – allows companies to monitor the sentiment around their brand and act quickly should a crisis be detected
• Competitor Analysis – enables companies to assess their position on the market and analyze competitors by tracking their online mentions
• Market Research – similar to what SEO tools offer, users can define and monitor relevant keywords and hashtags
• Online Reputation Management – using a preset of metrics provided by Brand24, allows customers to evaluate their online reputation
• Customer Service – identifies potential negative reviews which, in some cases, can be acted on to improve brand perception
• Influencer Marketing – identifies potential influencers for outreach, custom-tailored for a brand
• Customer Insights – presents firsthand information on what customers think about a product or service

Features

• Mentions Feed: users can discover what people say about their brand and take action in real time. It allows engaging in discussions relevant to one’s business with one click of the mouse. Moreover, by browsing through mentions, users can get unique insights directly from their audience and customers.
• Sentiment Analysis: thanks to this feature, all collected mentions get a sentiment value assigned (positive, neutral, or negative). This allows users to navigate their data and identify sudden sentiment changes, a crucial function for PR crisis detection and management.
• Alerts: Brand24 offers fully customizable alerts so users won’t miss any critical changes in their feeds. Users can choose between email or in-app notifications and personalize their frequency.
• Data Exporting: users can turn their data into automated PDF reports, .xls files, and infographics. 
• Filtering: this feature allows users to narrow down results to focus on what is most essential. It’s possible to filter mentions by source, sentiment, specific domains, and other variables.
• Advertising Value Equivalent (AVE): AVE (Advertising Value Equivalent) is a valuable metric that enables businesses to estimate the worth of their collected articles and mentions. It provides an approximation of the monetary value that would be required to achieve similar exposure through paid advertising.
• Influencer Score: Brand24 created this metric to provide insight into the impact and popularity of a particular influencer on social media and/or the web. It is determined based on the number of followers on social media platforms and/or visits to a website. By leveraging the Influencer Score, businesses can identify key influencers that might be a good fit for their brand.
• Presence Score: this particular metric is used to measure the online presence and popularity of a brand or topic at a specific moment. It provides insights into brand awareness and helps benchmark a brand’s or topic’s visibility, allowing businesses to gauge their online visibility and compare their brand’s popularity with competitors.
• Voice Share: this feature reveals the proportion of a conversation surrounding a keyword attributed to a particular social media user, profile, or fan page. Users can leverage it to understand the impact and contribution of certain individuals in shaping discussions, allowing them to strategically engage with influential voices when the time is right.
• Social Media Reach: this particular metric is core to any social media measurement worth their money. Brand24 estimates the potential audience size exposed to social media mentions featuring monitored keywords. By analyzing factors like the number of keyword users, followers, interactions, and visibility percentages, it derives insights into the reach and impact of a brand’s online presence.

Brand24 Interface

Pricing

As with most digital marketing SaaS providers, users can choose a plan depending on their company’s size and needs. Below we break down each plan, including pricing and the main features included.

Individual – $69 per month, billed yearly

This one is for single-user access. It allows for 3 keywords to be tracked, 2k mentions monthly, and updates every 12 hours. It is suitable for individuals tracking a small brand.

Team – $129 per month, billed yearly

This plan is suitable for startups and small brands to track and analyze mentions. It allows for 7 keywords, 5k mentions monthly, and hourly updates. It offers unlimited user access. 

Pro – $179 per month, billed yearly

The Pro plan is Brand24’s most popular. It’s typically used by growing brands and agencies to track, analyze and benchmark against their competition. It covers 12 keywords, 25k mentions monthly, unlimited users, and real-time updates (the latter is very important for efficient reputation management).

Enterprise – $349 per month, billed yearly

The Enterprise plan is very similar to Pro, except it allows for a higher volume of keywords tracked (25), 100k monthly mentions and adds Podcasts into the sources available for tracking.

Brand24 also offers custom plans upon request.

Brand24 Company Info

Where is Brand24 based?

While the company lists Daytona Beach, FL, as its headquarters, that is likely due to compliance requirements for being publicly traded in the US. The overwhelming majority of Brand24 employees are based in Poland with its head office being in Wraclaw.

News mentions

• Entrepreneur: Top 20 Social-Media Tools to Add to Your Arsenal in 2016
• Clutch: Social Listening Advantageous for More Than Customer Service
• Forbes: 7 ‘Local’ Tools Big Brand CMOs Need To Be Aware Of
• TNW: Take a moment to meet and congratulate the winners of The Next Web’s European Startup Awards 2013
• Adweek (Paywall): Social Listening Is More Than Vanity Metrics (Report)
• TechCrunch: Fun Video Makes Startup Life Look As Easy As Watching MTV — If Only

Social media profiles

• Facebook
• YouTube
• Quora
• Twitter 
• Instagram
• TikTok
• LinkedIn

Awards and recognition

Below we list some of the awards Brand24 has received over the years^[1].

• Best Debut Ekomersy 2012 
• Best Startup Aulery 2012 
• Best web application The Next Web 2013 
• Best mobile application for businesses Mobile Trends Awards 2013 
• Leader in Social Media Monitoring and Media Monitoring G2 Awards 2023

Timeline

Social responsibility

To commemorate the company’s 10th anniversary, Brand24 planted one tree for every customer for a total of 3822 trees.^[2]

Accessibility

Brand24’s platform is not limited to English; it supports multiple languages, from Hungarian to Indonesian. This global reach allows businesses worldwide to leverage social media intelligence in their preferred language.

Sources

• [1] As seen in the following websites:
  https://unfold.vc/en/company/brand24/
  https://thenextweb.com/news/here-are-all-the-winners-of-the-next-webs-startup-awards-europe-2013?
  https://mobiletrends.pl/najlepsze-projekty-mobilne-2013-znamy-zwyciezcow-mobile-trends-awards/
  https://www.g2.com/products/brand24/reviews
  

• [2] As seen on Brand24’s website: