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Is the future of marketing the metaverse, GenAI or something else?
Thomas Peham, VP of Marketing at Storyblok, shares his view on where businesses should invest their marketing budget - and it's not necessarily GenAI or the metaverse
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Metaverse
YMX brings the metaverse to industrial sites
South Korean company YMX is embracing the metaverse and making it a core component of a range of products aimed at industrial sites. We interviewed one of its engineers at CES
How the Meta Quest 3 and eXtended Reality (XR) will impact your business
Inga Petryaevskaya, CEO and Founder of VR collaboration platform ShapesXR, explores how businesses can take advantage of the Meta Quest 3 and other eXtended Reality technologies
Apple is going to win the AR war – or no-one is
In this in-depth essay, James O'Malley explains why he believes the Apple Vision Pro, along with Apple's inherent advantages, will win the AR war - if there is a war to be won
Apple Vision Pro and the pillars of presence: things just got weird
Apple believes it has solved the problem of "presence" with the Vision Pro. Richard Knightwell begs to differ.
What is the Metaverse?
How do you define something as hazy as the Metaverse? Fortunately, there are some concrete things we know for sure - along with educated guesses.
Why meetings in the Metaverse are ethical, productive and simply make sense
Charles Radclyffe has been exploring the use of Metaverse technologies for businesses since 2016, and he's come to a conclusion: Metaverse meetings are amazing. And ethical. And basically the future.
It’s not completely crazy to believe in the Metaverse
It's over-hyped and so far it's certainly under-delivered. But sit back and relax as James O'Malley takes you into a journey into the future - could the Metaverse actually be good?