How Stape’s server-side tracking solutions boost conversion rates

This is a sponsored article brought to you by Stape.

Conversion rates are not the default goal of any business, but every company wants to boost them and have these rates as high as possible. Why so? Knowing the exact (or as precise as possible) number of conversions allows business owners and marketers to evaluate their success realistically and work out a better plan for their future actions and development.

Talking about how to increase the number of conversions (both actual and formal), it is hard not to touch on the benefits of server-side tracking. The switch from a common client-side tracking to its more modern and effective alternative has already proven itself a solid solution, and in the next 5 to 10 minutes, while reading this text, you will find out why.

Why server-side tracking helps?

Have you ever noticed that drivers tend to change their cars every once in a while, and the majority of people buy a new model of a mobile phone even though their old device is still pretty usable? Why does this happen? We feel it is a 50/50 here. On one side, people are drawn to new and shiny things in fashionable boxes, and on the other, it is new functionality and better hardware.

When we talk about server-side tracking, the situation is almost the same, except for it being a solid 100% better functionality and hardware. Compared to its client-side counterpart, server-side tracking wins in almost all aspects:

• it suffers less from ad blockers and security protocols that many browsers have (for instance, Safari’s ITP);
• it helps companies to stay compliant with privacy policies by providing companies control over the information they share with third-party analytics or ad platforms;
• it provides access to numerous tools that can improve further data tracking and analytics (more details on it later).

In other words, it is possible to operate without switching to server-side tracking, and many companies still do so. However, talking about boosting conversion rates, sticking to the old approaches is almost impossible.

What is Stape?

Stape is one of the leaders in the server-side tracking industry. This company specializes in helping businesses switch to the new business model from A to Z and providing further maintenance of the setup. It has a free plan for businesses with small amounts of monthly requests (up to 10,000), and flexible plans for bigger enterprises.

Work with them starts with creating a free Stape account. There is also a demo available for anyone interested. Next, you can activate all the needed tools for your business on the Stape dashboard. With all the questions, one can contact the sales department, which then transfers clients to the Care team (an excellent title for people taking care of conversions, isn’t it?), who helps with the configuration and further support. And if you think it all ends here, you are wrong. Stape constantly works on developing new features and updating its toolbox. To boost conversion rates, it is worth checking out some of Stape’s power-ups and services.

Website Tracking Checker from Stape

Stape’s Website Tracking Checker is one of the latest additions to the company’s website, and as of today, it has no analogues among its competitors. This tool analyzes your website, identifies existing tracking issues, and gives suggestions on what can be done to fix them.

A good thing about this checking tool we want to highlight is that it does not simply recommend you to use Stape, it actually highlights the issues and suggests methods of improvement. If you are willing to contact Stape’s Sales or Care, you are welcome. If not, you will still leave their website with a whole package of useful insights that can be used later to improve the conversion rates.

Stape Gateway

Another recent addition to Stape’s toolbox is Stape Gateway. For those who have already worked with server-side tracking, the word Gateway should not be something new in this context. This Stape’s product establishes a connection between the server and GA4 or Google Ads, “activating” the benefits we talked about at the beginning of this article.

Talking about the practical effects a business gets when using it, there are several significant ones worth mentioning:

• it is cheaper than paying for a server GTM container hosting;
• the setup usually takes no more than 5 minutes;
• it does not require deep technical knowledge.

There are no limitations on who can use Stape Gateway. To start with it, one only needs to add a custom domain to the gateway in the admin panel and update the GTM script on the website (you should create a Stape account beforehand, of course). Voila, you get better data that leads to better analytics and the latter, in turn, to improved conversion rates. 

A vast library of power-ups

We promised to give you more information about Stape’s power-ups – here it is. However, we cannot list all of them here, as there are many. For instance, Stape offers Cookie Keeper that prolongs cookie lifetime and Ad Blocker Info, which informs business owners when the corresponding browser addon is used. Working with this company, do not forget to check the list of power-ups and add all the needed ones (many of them are free, by the way).

Conclusion

Thinking about boosting conversion rates, server-side tracking is almost a must, and talking about the latter, Stape is almost a synonym for it. This company has transferred the whole idea of a server-side tracking solution out of the box to a totally different level, and keeps working to improve their customers’ experience even more. An important note – it is not an advertisement, it is just… facts.

Stape’s tools, which we mentioned here, are just some examples of what the company has to offer. For those seriously thinking about switching to server-side tracking, it is worth checking the Stape website, as the library of power-ups and tools they offer seems never-ending. And if you want to know more details, the company’s support will give you much more information than we can.