Steve Ranger is an award-winning journalist who writes about the intersection of tech, business and culture. In the past he was the Editorial Director at ZDNET and before that the Editor of silicon.com
![Amazon Bedrock with lots of robots to represent generative AI bots](https://www.techfinitive.com/wp-content/uploads/2024/02/Designer-29-768x439.webp)
Thinking about building a generative AI app? Amazon’s Bedrock is one flexible option
Thinking about building a generative AI app? With its range of foundation models, Amazon’s Bedrock is one option well worth considering.
![storage backup is essential 2024 - image of business with servers and cloud](https://www.techfinitive.com/wp-content/uploads/2024/02/Designer-10-768x439.webp)
Why storage backup is essential in 2024
With business storage demands growing, it's become more important than ever to keep your data safe by using a true backup strategy. Steve Ranger explains your options.
![on-premise servers versus cloud](https://www.techfinitive.com/wp-content/uploads/2024/01/on-premise-servers-versus-cloud-768x384.webp)
On-premise servers or cloud: which is better for you?
On-premise servers or cloud? If you think the answer is easy then now is the time to revisit your assumptions - and potentially save a lot of money.
![Generative AI in Sales](https://www.techfinitive.com/wp-content/uploads/2023/12/Generative-AI-in-Sales-768x430.webp)
Generative AI is making sales more efficient – and more human
Generative AI is about more than just automating sales and marketing. It’s about making it more personal, too.
![How technology is changing architecture](https://www.techfinitive.com/wp-content/uploads/2023/10/Augmented-Reality-in-Architecture-768x512.webp)
Time machines and instant superpowers: how virtual reality is changing architecture
The much-derided virtual reality has found an unexpectedly useful niche in the world of architecture, writes Steve Ranger. And there is more to come.
![What annoys software developers](https://www.techfinitive.com/wp-content/uploads/2023/10/annoyed-coders-768x512.webp)
What really annoys software developers (and how to make them happy)
From bad bug reports to meeting overload, from job uncertainty to AI, there is much out there that annoys coders - but there are ways to make them happy too.