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We already know that vishing – voice phishing, where attackers mimic the voice of someone trusted in your organisation – can be highly effective. Our security expert Davey Winder tackled this subject last week. The next step is deepfake, real-time videos, where you’re convinced that the person on the call with you is the CFO telling you to release the funds – when in fact it’s cyberattackers in disguise.
The technology already exists and is more than good enough to fool the human eye. What it can’t fall is the AI: and that’s why Zoom is partnering with Tools for Humanity to integrate its World ID Deep Face into Zoom Meetings.
“As AI continues to blur the line between real and synthetic, establishing trust online becomes essential,” said Trevor Traina, Chief Business Officer at Tools for Humanity. “World ID enables people to prove they are real humans in a privacy-preserving way, and our partnership with Zoom brings that capability into everyday communication, helping build confidence in the moments that matter most.”
While Zoom already has its own deepfake-detection technologies, it believes this is a necessary step to help organisations verify participants.
“Zoom has always prioritized security and trust as core to our platform,” said Brendan Ittelson, Chief Ecosystem Officer at Zoom. “This collaboration expands the choices available to our customers by bringing innovative, security-enabling capabilities into the Zoom ecosystem, helping them confidently navigate the next era of AI-driven communication.”
The technology will launch via the Zoom App Marketplace later this year, says Zoom, adding that it and Tools for Humanity will soon be inviting organisations to join the beta for World ID Deep Face integration.
In practice, all organisations need to worry about is that the person showing in the video has a “Verified Human” badge. While it isn’t necessary for the weekly team catch-up, in what Zoom describes as high-stakes scenarios – such as finance and healthcare settings – it could be vital to prove people are who they say they are.
The technology won’t just rely on deepfake detection. To be verified, they must prove they are a real person to gain their so-called World ID. They will need to do so using an advanced camera called an “Orb”.
Now they have their ID, when they log in to the World App it will confirm that the Orb image matches that of the ID holder and an “on-device authentication selfie”. At which point that magical “Verified Human” badge will appear on their screen.
Particularly nervous organisations will be able to force all meeting participants to verify that they are who they say they are in a “Deep Face Waiting Room”.
