Martech
Harry Hanson-Smith, RVP at Dynamic Yield by Mastercard: “For marketing and sales leaders, the ability to regularly contribute thought leadership pieces and blogs is paramount”
We interview Harry Hanson-Smith, RVP at Dynamic Yield by Mastercard, and learn from his ten years in the Personalisation & Optimisation space.
How can small app developers compete with big businesses?
Thomas Kriebernegg shares how startup app developers can exploit different marketing techniques to punch above their weight
19 martech recommendations by marketing leaders
Want to know the latest, most innovative martech tools being used by marketing leaders? We put together a list of 19 recommendations, every one of which could transform the way you work.
Bruno Luis, Head of Marketing at Bloq.it: “The sooner you move into this new age, of marketing and design-focused tools, the better and happier your team will be”
While Bruno Luis may have started his marketing career as an advertising copywriter he hasn't lost his creative touch - which is very much on show in this entertaining and informative interview
Leah Glass, VP of Global Marketing at Convera: “Do what you say you are going to do and do it well”
We interview Leah Glass, who spent four years as head of worldwide marketing of Amazon Pay and is now VP of Global Marketing at Convera, a leading fintech firm.
Thomas Kriebernegg, General Manager of SplitMetrics Agency: “We may see AI-based apps start to rival gaming apps”
We interview Thomas Kriebernegg, General Manager of SplitMetrics Agency and Co-Founder of App Radar in this Dust or Magic edition.
Daria Kepa-Green, Marketing Director at Cytora: “I think of programmatic advertising as something that we’ll be moving away from”
Daria Kepa-Green, Marketing Director at Cytora, is an InsureTech leader. Here, she shares her insights on AI, programmatic advertising and more
Luiz Martins, CMO at Dura Software: “When leveraged correctly, AI can enable a small team to perform like a marketing powerhouse”
We interview Luiz Martins, CMO at Dura Software, who not only shares his thoughts on AI in marketing but also reveals the differences between a Hollywood, Geek and Soldier CMO...
Bruno Garcia, Managing Consultant at frog: “Nothing survives a lack of good feedback”
Are you ready for what 2024 will bring? We interview Bruno Garcia, Managing Consultant at Frog, who advises brands in the product and retail sectors on customer service and loyalty.
Christina Kyriazi, SVP of Marketing at PhotoShelter: “Staying ahead of the marketing curve is a constant sprint”
Christina Kyrazi, SVP of Marketing at PhotoShelter, has a deep passion for data-driven marketing. She explains why in this interview exploring the power of AI and beyond.
Sarah Scott, Global Director of Marketing at Oritain: “Audiences want insightful content, without it being so personal that it feels intrusive”
We interview Sarah Scott, Global Director of Marketing at Oritain, to discover how she sees the influence of AI on marketing in 2024, and why we should use hyper-personalisation tools with caution
Oleg Egorov, CMO at Flowwow: “The marketers’ key skill will be the ability to create the right prompt”
We talk Martech with Oleg Egorov, CMO at Flowwow, a global gifting marketplace that connects customers with local brands in 30+ countries
Aniesia Williams, Chief Client Officer at Epigen: “Empower employees to contribute ideas and initiatives that enhance the customer experience”
We interview Aniesia Williams, Chief Client Officer at Epigen, an award-winning marketer and brand strategist with over 20 years of experience.
Glen Calvert, Co-Founder of Kaizan AI: “I think AI is under-hyped and the impact will be monumental”
Glen Calvert, Co-Founder of Kaizan AI, isn't afraid to think differently - as the headline shows. And with his track record of success, marketers should listen.
Sharon Harrison, Vice President of Marketing at Ivy.ai: “In marketing, every day is a new opportunity to tell a story”
In this Dust or Magic interview, we speak to Sharon Harrison, VP of Marketing at Ivy.ai, a company developing AI-generated chatbots
Sarah Whitfield, CMO at Covatic: “The more efficiencies AI delivers, the more important creativity becomes”
We interview Sarah Whitfield, CMO at Covatic, to discover how Google, AI and privacy are all meshing together to make 2024 so fascinating for AdTech.
Kathie Johnson, CMO at Sitecore: “Generative AI allows marketers to go back to what they love best”
Kathie Johnson, CMO at Sitecore, has more than 25 years of experience building high-performing, high-impact teams - and her passion for the job, and technology, shines through this interview.
Mattia Santin, CMO at Hotjar: “The escalating integration of AI in digital marketing is ushering in a new era”
We interview Mattia Santin, CMO of @hotjar. And his insights on AI and Martech are well worth listening to as he's served his time at both Uber and Adidas...
Benoît Yèche, CMO at Jedha: “I believe in the fundamental importance of aligning marketing closely with business objectives”
In this Dust or Magic interview, we speak to Benoît Yèche, CMO at Jedha. Benoît is a Sciences Po and HEC Paris alumnus (2017) with an established career in French scale-ups and startups.
Matthew Robinson, Vice President of Marketing APJ at Contentsquare: “Brands need to shift their focus to understanding user intent in real-time”
We interview Matthew Robinson, Vice President of Marketing APJ at Contentsquare, to discover how he envisions AI shaping the future of marketing.