Bensen Koh
Bensen Koh is a Consultant in Access Partnership’s Asia team, where he is steeped in that area of the Venn diagram where emerging technologies, sustainability and regulation interact. He writes for TechFinitive as a guest columnist.
Omotenashi in digital customer engagement: openness and sincerity through first-party data
At first glance, the link between data marketing and the Japanese hospitality principles of omotenashi aren't obvious. Bensen Koh explains why it shows how digital customer engagement should be done.