Vicky Woollaston

Victoria Woollaston is a freelance science and technology journalist with more than a decade’s experience writing for Wired UK, Alphr, Expert Reviews, TechRadar, Shortlist and the Sunday Times. She has written about customer experience, innovation and collaboration for TechFinitive since 2023.

Joined: 2 Feb 2023
Articles: 10

Collaborate, Customer Experience Software

Best compensation management tools

If your company is using old software to provide benefits to employees, then you're missing out on a bagful of tricks. Victoria Woolllaston reveals six cutting-edge tools to help you keep staff happy.

Collaborate, Data

What is compensation management?

A tranche of new tools means that compensation management is far less of a burden for HR teams than ever before. We reveal what the companies involved offer and how they help both businesses and employees.

rocket on phone representing product-led growth

Data

How to build product-led growth

There is a huge shift to product-led growth, with rocketing sales as a result. So what's the secret of a successful strategy? Vicky Woollaston shares best practice.

Businessman flying on rocket to show product-led growth

Data

What is product-led growth (PLG) and why could it supercharge your business?

Product-led growth (PLG for short) is proving to be the key factor in the success of software companies. Here, we explain exactly what it is and what embracing it means in practice.

Use AI to be more productive - chatbot helping businessman

Collaborate, Cutting Edge, Innovate

Use AI to be more productive… right now

Ignore the talk about AI stealing jobs: instead, use it to keep you focused and motivated in yours. We reveal the tools available today.

Happy Disney CX customers as shown by three Mickey Mouse toys

Customer Experience Software, Data, Innovate

How Disney, Netflix and Amazon use CX to make customers happy

Big companies such as Disney use data and real-time analytics to make their customers happy (it's not just about people in Mickey Mouse costumes). Vicky Woollaston explains the secrets of their CX success.

Collaborate, Customer Experience Software

What is customer experience (CX)?

Customer experience (CX for short) could be the difference between your business succeeding and it failing - we explain what it is and why.

Data, Protect

Fake news: why it could endanger your business and what you can do about it

Believe it or not, fake news is a very real danger to businesses. Vicky Woolaston explains how it can hurt you and what measures you can take to protect yourself.