Wasabi survey finds APAC bullish on public cloud storage and spend

New research by Wasabi Technologies has indicated the amount of data being stored in public cloud continues to rise in 2024.

The Wasabi Global Cloud Storage Index, which surveyed 1,200 IT decision-makers across APAC, found that 93% of APAC organisations expect to store their data in the public cloud this year, an increase from 8% last year.

The index also showed that 90% of APAC organisations will increase their public cloud storage budgets in 2024, driven by business transformation initiatives and growing data security requirements.

When examining different countries within APAC, the index found the amount of data Japanese organisations will store in the public cloud in 2024 was slightly higher than the global average at 94%. This is compared to Australian counterparts where only 89% indicated they would increase their organisation’s store in the public cloud.

Both countries, however, were similar when asked how their budget was being split, with 50% of respondents from each country saying that half of their cloud storage bill is allocated to fees such as data operations, retrieval, transfer, and egress.

“Despite many organisations struggling to control cloud costs due to complex and ubiquitous fee structures, we’re still seeing continued growth and adoption across the APAC region, particularly in Japan,” Wasabi Technologies Strategy and Market Intelligence Senior Manager Andrew Smith said.

“44% of APAC respondents we surveyed consider their organisation’s IT services adoption strategy to be ‘cloud-first,’ indicating they will continue to prioritise cloud services adoption over any alternative requiring owned or on-premises infrastructure.”

Public cloud in India and South Korea

This year the Cloud Storage Index also included respondents from India and South Korea, with 96% of respondents from both countries indicating their organisation will increase the amount of data stored in the public cloud in 2024.

In light of the growing demand for public cloud, Wasabi Technologies recently launched its white label OEM program to enable partners to integrate Wasabi cloud storage into their own solution with their own IP, and price and package it as their own branded offering with no fees for egress or API requests and no vendor lock-in.

“When partners integrate with Wasabi, they can drive more revenue, maximise margins and deliver best-in-class solutions to customers that create real long-term value,” according to Wasabi Technologies Global Business Development VP Mark Vella.

Aimee Chanthadavong
Aimee Chanthadavong

Aimee Chanthadavong has been a journalist, editor and content producer for more than a decade. During that time she's covered enterprise technology for premium websites such as ZDNet and InnovationAus as well as food and travel for Broadsheet and SBS.

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