Reinventing the Data Warehouse

When it comes to managing today’s data and how it is used, current data warehousing solutions simply can’t keep up.

It used to be the case that most of the data you wanted to analyze came from sources in your data center:
transactional systems, enterprise resource planning (ERP) applications, customer relationship management (CRM) applications, and the like. The structure, volume, and rate of the data were all fairly predictable and well known.

Today a significant and growing share of data – application logs, web applications, mobile devices, and
social media – comes from outside your data center, even outside your control. And that’s without emerging new sources such as the Internet of Things.

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