MoovBuddy wants to improve employees’ posture with mix of physio, apps and reminders

How’s your posture when sitting at a desk? Chances are that you slouch, storing up all kinds of musculoskeletal problems that lead to back pain, stiffness and equally stiff physio bills. MoovBuddy wants to change all that, and is offering a subscription service to businesses alongside its iOS and Android apps.

“People experience back pain, neck pain and similar problems because of their working and daily routines,” said Güner Bayram, Founder and CEO of MoovBuddy when we interviewed him at MWC Barcelona 2024.

“They need to go to clinics or visit a doctor [and] spend a lot of time and sometimes money solving this, but we give an alternative way with the digital instruments they have actually got, and MoovBuddy creates a personalised, physical plan to restore their health.”

Güner says the app uses questions to tailor the plan to you “just like a physiotherapist”. But unlike a physio, MoovBody is ever-present in your life because it uses the motion-tracking abilities built into earbuds such as the Apple AirPods Pro.

Put simply, if MoovBuddy spots that your posture is poor then it will tell you to correct it. “Changing habits is very important,” said Güner, “to protect yourself from even more critical issues in the future.”

MoovBuddy for business

The MoovBuddy app is subscription-based and open to individuals for £50 per year. MoovBuddy for business costs £150 per year per person, which includes two key extra services.

First, all business subscribers get two one-to-one online sessions with a MoovBuddy physiotherapist. Second, they have access to a “physical health seminar webinar”. Güner values the sessions at £80 each, and the webinar at £30, and believes that with app access as well it’s an attractive package.

And there are strong arguments in its favour. As companies struggle to retain and attract staff, this is an unusual perk to offer. Also, it should reduce absenteeism due to musculoskeletal issues. And finally, it helps prevent pain, which is surely just a good thing to do.

Now, stop slouching, and read why a “sunlight” laptop might just make you healthier.

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